The Bird Lovers Handbook above was given away as a freebie when motorists bought gas from Dan and Jim’s Esso Service station in Vestal, New York. The year was 1950, the very beginning of the decade of the automobile. The interstate highway system was soon to be built, and postwar prosperity allowed hundreds of thousands of families to own not one, but two, cars.
I can imagine a family driving to the station in their brand new Studebaker Champion Bullet Nose (purchase price: $1419; the average household income was $5000). An attendant—maybe Dan or Jim—filled up the tank for a mere 27 cents a gallon. He probably cleaned the windshield with a dripping squeegee, reaching across the broad windshield to wipe it dry with the squeegee’s rubber edge. He may have even checked the oil, cleaning the gauge with a pale red rag.
Then, with a full tank of gas in the car and his wallet not too much lighter, Dad could hop on Highway 17, which linked New York City and Cleveland, Ohio, for the long drive from the Southern Tier to the big city. The kids in the back seat could peer out the windows to try to catch a glimpse of one of the birds in the Handbook.
Today, with gas at more than $4 a gallon, I wonder if we will soon see an end to our car culture. The full-service station is certainly a thing of the past. With the average price of a new car at $28,400 and the median household income a bit above $43,000, driving seems like a luxury these days. We think twice about hopping in the car for that extra trip to the grocery store, and certainly the long trip to the big city seems like a splurge. Of course, the recent gas hikes hit people in poverty the hardest since a greater proportion of their income goes to buying gas for transportation to work and for buying food, whose prices have increased as a result of higher shipping costs.
The only upside that I can see to rising fuel costs is the benefit to the environment. Higher gas prices should mean fewer people driving gas-guzzlers and filling up the nation’s freeways with ozone-depleting exhaust. It gives cities more of a push to pursue mass-transit options and for national leaders to increase funding for research into viable alternative fuels.
Frankly, I will miss the freedom of being able to drive along endless miles of highway without worrying about the price I’ll have to pay, both at the pump and in costs to our environment. But maybe as I bike or walk around town to do my errands, I’ll be more likely to spot those birds listed in the Bird Lovers Handbook.
Next post: A Hundred Things a Girl Can Make (1922)
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Note: Some related links: "Fuel Prices Shift Math for Life in Far Suburbs," from the New York Times. Two unsurprising statistics from the article: In five years, from 2003 to 2008, American households more than doubled the amount of money they spent on gasoline per year. From March of last year to this year, Americans "drove 11 billion fewer miles on public roads," which is the sharpest year-to-year drop recorded by the Federal Highway Administration.
"Fuels on the Hill," NYT op-ed column by Paul Krugman. The economist argues that higher gas prices are the result of rising demand from the developing world, and the price trend will probably keep going up.