Online Restaurant Booking? Hong Kong is NOT Ready yet!

Have you tried to book a table online? Yes I have and as a matter of fact I loved the idea so much a few years back that I wanted to bring this idea / concept to Hong Kong. After a 24 hours cooling period, I returned to reality, commercial reality that is, and gave up on the idea. Over the past 6 months, I noticed an increasing number of online booking websites being launched with massive advertising all over the web and social media channels. However, my take on online restaurant reservation remains the same as a few years ago, Hong Kong is not ready for it YET for many reasons, below are 3 major ones in my opinion.