In recent years, many hardware and electromechanical industries, including ceramic bathroom, LED, steel, and home hardware, have faced varying degrees of oversupply, market weakness, and decreasing profit margins. Although the industry's difficulties are not related to the external environment, overall, enterprises must also adapt to the adjustment of market demand structure in a timely manner, blindly complaining that the market cannot turn the situation around. It is also necessary for enterprises to comprehensively improve their own strength from various aspects such as technology, services, brands, channels, and embark on a path of rapid development.
【 Mechanical and Electrical News 】 Farewell to the "Small Profits but High Sales" Ceramic Industry with Bright Prospects
Core reminder: In recent years, under the stimulation of huge market demand, the production lines of ceramic tiles in various production areas have increased again and again, coupled with the continuous erosion of market share by floor tiles such as antique tiles, industry competition is naturally very fierce. The technical equipment, production capacity, variety specifications, pattern design, and product quality are already very mature, and the product differentiation is not significant. Currently, the ceramic tile industry has entered the era of low profits.
Editor's comment: In recent years, the profit margin of the ceramic market has been continuously compressed, and the homogenization and price transparency of products have hit the survival space of enterprises. As a result, many enterprises have turned their attention to the domestic market, hoping to gradually open up the domestic market by targeting the taste of the Chinese people and taking the post-80s generation as the main design direction for their products in the future.
Market Analysis: Methods and Conditions for Building a Brand in the Hardware Industry
Core tip: Although hardware is a small hardware, the threshold for entry into the industry is relatively low. However, there are certain differences in the control of product quality and the continuation of services involved. Brands insist on being the first, and the second is the continuation of services. Through these two aspects, the gap in the product and hardware consumption industry can be filled. Some things cannot be formed solely by merchants or factories, but in fact, the establishment of the entire brand must be achieved through a complete combination of manufacturers and merchants and market demand, Including service requirements to fully meet.
Editor's comment: When building a brand, it is necessary to create services. There is a saying that is called "balancing the balance between brand positioning and the product's own value". It does not mean that a door lock can only sell for 100 yuan, but through brand operation, it becomes 300 yuan, and its own value is also very high.
【 Popular Area 】 China's Hardware Tool Industry's Thinking Service Level stagnates
Core Tip: In recent years, industry insiders have often complained about market weakness and poor sales. In fact, the market demand structure is being adjusted, and the production structure has not followed suit, resulting in structural weakness. In the field of high-tech products, the market demand is still very strong. Reflection in the Dilemma: There is no way out for regression, and we must learn new ways of survival and development in market competition.
Editor's comment: When China's tool industry is transitioning towards modernization, it should also showcase its unique features and start from a small and specialized level. Especially for current large and medium-sized tool enterprises, do not overestimate their own strength. In the process of technological innovation and improving the competitiveness of enterprises, it is also necessary to pay attention to highlighting the key points, concentrate on fighting the war of annihilation, and avoid making the mistake of spreading a big mess and blindly developing again.
【 Focus 】 LED opens up a new market and new generation becomes the main force of LED lighting network consumption
Core tip: With the Internet generation of the 1980s and 1990s gradually becoming the main consumer, the rapid development of online media. 52% of consumers stated that obtaining lamp brand information through the internet is sufficient to explain the problem. The rapid growth of online shopping also provides a new possibility for the sales pipeline of the entire industry. At present, the lighting consumption of most households accounts for about 10% of the decoration cost, and the proportion is constantly increasing. The online shopping market is also rapidly becoming one of the new retail sales models for LED lighting products.
Editor's comment: LED companies that are seen as carrying the burden of old business models are not willing to be gradually taken away by emerging pipelines. So in the past two years, many traditional enterprises have quietly started to explore e-commerce and have launched their own B2C websites or online flagship stores.
【 Successful Case 】 Grasping Market Trends: Yishuang Filter Equipment Will Assist the Environmental Protection Industry
Core Reminder: Filtering equipment has a wide range of applications and stable market demand. At the same time, filtration equipment application enterprises generally have high requirements for equipment materials, models, and filtration technology. Therefore, the competition in the filtration equipment industry mainly focuses on technology competition. Only enterprises with independent technology research and development and strong comprehensive strength can win the market.
Editor's comment: The energy conservation and environmental protection related industries have ushered in a huge development opportunity, and Yishuang is clearly aware of this. As an enterprise with years of mature production experience, Yishuang will also keep up with the times and increase investment in large-scale reverse osmosis treatment, chemical wastewater treatment and other related filtration equipment in the following research and development and production of filtration equipment. While continuously improving the operational strength of the enterprise, it has objectively played a certain role in promoting energy conservation and environmental protection.