I-play announced that Numba, an entertaining new puzzle game, will be available today exclusively through Apple's App Store. Numba is the first of a number of new games that are being developed by I-play for iPhone and iPod touch.

"Innovative in its use of unique iPhone and iPod touch features, Numba exemplifies our approach to publishing quality entertainment," said Don Ryan, chief operating officer, I-play. "These devices offer a revolutionary opportunity for mobile gaming and we are delighted to partner with Cobra Mobile to make Numba available at the launch of the Apple App Store."

Numba is an exciting new puzzle game that seamlessly incorporates the functionality of both the accelerometer and the innovative Multi-Touch user interface found in the iPhone and iPod touch, the result of which is an entirely new way to interact with a game. For example, if a player runs out of combinations to match, thanks to Numba's innovative use of the accelerometer, they can simply shake their iPhone or iPod Touch to jumble the puzzle board and create endless new combinations. With the innovative Multi-Touch user interface, creating combinations and making matches is as simple as dragging a finger across the screen. With 80 different puzzles and three different game play modes, Numba offers hours of challenging and entertaining game play.

Developed by Cobra Mobile and published by I-play, Numba can be purchased for just $9.99 from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/

About I-play

I-play is the world's leading multi-platform casual games publisher. With strong franchises and massive distribution across PC, Mobile, and Interactive TV, I-play content reaches global consumers across the three most popular entertainment screens, and delivers fun, entertaining, accessible content to casual gamers of all ages.

I-play's PC publishing (formerly known as Oberon Games) is based in Seattle and created the hit Dream Day Series, as well as the first casual games for legendary mystery author Agatha Christie, Death on the Nile and Peril at End house. I-play's mobile division has delivered some of the biggest selling franchises in the mobile space, including the Jewel Quest, Metal Slug and FMX series and the world's #1 best-selling racing franchise The Fast & the Furious series, based on the blockbuster movies. I-play's interactive TV group (formerly PixelPlay) creates and distributes games featuring many top brands including Centipede, Missile Command, Asteroids, Monopoly, Scrabble, Boggle, and Yahtzee. Headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfirmlin, Scotland, I-play is the publishing division of Oberon Media, Inc.

About Cobra

Cobra Mobile is a leading developer of original and innovative casual-play games content for mobile, handheld and personal computers. Headquartered in Dundee, Scotland, Cobra Mobile specializes in creating highly playable games that exactly fit the platform. Its games don't overwhelm the end-user with complicated, hard to master controls or under whelm the end-user with a poor game play experience. Cobra Mobile has created best selling games for TT Games Publishing and Lego whilst also creating its own original hit games IP like Numba, Mind Games and Mouse About! http://www.cobramobile.com