Gerry &
the Pacemakers' debut album, produced by George Martin and Ron Richards, is
representative of the mainstream Liverpool
sound beyond the Beatles, circa 1963. Gerry & the Pacemakers based their
music around American R&B ballads, coupled with a delight in straight-ahead
rock & roll and country music with a beat, in a manner similar to the
Beatles. Gerry Marsden was a fairly powerful singer and a more natural (but not
necessarily better) rock & roll guitarist than George Harrison, as revealed
by his crunchy playing on numbers like "A Shot of Rhythm and Blues", "Jambalaya", and "The Wrong Yo-Yo", and his lively solo on
"Maybellene" - the problem was that neither he nor the rest of the
band could match the Beatles for style. Drummer Freddie Marsden, despite much quicker
hands, wasn't nearly as distinctive as Ringo Starr, and Les Chadwick's bass
work was weighty, but not a third as interesting as Paul McCartney's, and
Gerry's singing never came close to Paul's. When you add in the fact that their
in-house songwriting was almost non-existent here, and their backing harmony
vocals were a shadow of what the Beatles could produce, the result is a more
limited quantity; "How Do You Like It?" isn't as good an album as "Please Please Me" or "With the Beatles", but it also reveals a band that was already 85-percent as
interesting and complex as it was ever going to be. On the other hand, the
group does rock out, which is all they really ever set out to do, and on those
terms they're pretty engaging - their covers of Hank Williams' "Jambalaya", Larry Williams' "Slow Down" and the Piano Red/Carl Perkins number
"The Wrong Yo-Yo" are more than a little diverting, good examples of
the classic, thumping Liverpool sound. Their version of the Arthur Alexander
number "Where Have You Been" is moving and passionate, if not as well
sung as the Searchers' rendition. And as the T.A.M.I. Show revealed, Chuck
Berry didn't mind jamming with Marsden on "Maybellene".