I try to use the same name in every MMO I play. Sometimes, though, I get beaten to it. Has that ever happened to you? It's kind of a bummer, man. Fortunately for those stoked for Guild Wars 2, you can make sure it doesn't happen to you. ArenaNet is allowing existing Guild Wars players to reserve their Guild Wars 2 name starting today -- as in right now.
Yes, players can transfer over their character name from the first Guild Wars. In order to do that, you must have logged-in to play the original at least once since January 1 (and through to an as yet undisclosed cut-off date). Once you've done that, your name is automatically included on ArenaNet's reserved name list. From there, create a character in Guild Wars 2 with the same name during the Headstart Access period or on launch day.
The program is partially necessary because, unlike in other MMOs, character names aren't server specific, but rather unique across the entire game. It's also a good way to reward those who have been loyal to the series.
Check out more information on the naming program at Guild Wars 2's developer blog.