Make friends, form a family, be the star. Social online game, targeted at female gamers. Players combine eight different qualities to make up their avatar. After that they can interact with many other avatars while traveling around the game world. Players try to make their avatars famous through series of activities and mini games. Although each player shares the same goal, friendships can be formed very easily. As players progress, they can change their avatar's appearance. AlterLife is a whole new world - an alternate universe. In this online space players can couple up or form a family. They can date, take walks in the park, go to parties or watch a movie in the theater. Avatars in AlterLife have their own distinctive fashion. A variety of styles, such as retro and urban, are available to help users create their own unique style.