OPI Designer Series and Pink of Hearts Press Releases

   Please enjoy the following press releases from OPI:

 “Fall” into Glitter!

OPI Offers Two New Diamond Dust-Infused
Designer Series Nail Lacquers for Fall 2011 

Two new shades will be joining the Designer Series by OPI collection this
upcoming fall – DS Temptation and DS Bold. Designer Series shades include vivid
hues and sparkling, glitter-packed textures featuring OPI’s diamond-dust formula.
“This Fall, bold and rich colors like purple and red will be used as accent shades,
adding a pop of pigmented color to any look. Designer Series lacquers enhance these
colors with intense shimmer and unique texture,” says Suzi-Weiss Fischmann, OPI
Executive VP & Artistic Director. “Adding dazzling diamond-dust and saturated color
to these trendy hues makes a bold, high-fashion statement.”
The two new shades added to the Designer Series line join nine other existing
shades and Designer Series Top Coat, including:
 

NEW! DS Temptation
A provocative sparkle of deep purple

NEW! DS Bold
A brilliant sparkle of rich, shimmering red

DS Radiance
Luxuriously rich, brilliant silver.

DS Magic
An intriguing deep blue.

DS Classic
An elegant shimmer of golden beige.

DS Glow
Rose gold lit with brilliance.

DS Reserve
A shimmer of vintage pink.

DS Opulence
Magnificent mauve drenched in diamonds.

DS Reflection
Rich, glowing ruby.

DS Extravagance
Glittering, glamorous magenta.

DS Mystery
An alluring dark violet diamond shimmer.

DS Top Coat
Infused with diamond dust for exceptional shine, performance and wear.

All Designer Series by OPI products contain no DBP, Toluene, or
Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in DS Temptation and DS Bold will be available beginning September 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $12.50 ($15.95 CAN) For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

Let’s Shatter Breast Cancer!

OPI Announces New Pink Shatter: Pink of Hearts
Nail Lacquer to Support
Susan G. Komen for the Cure®

OPI launches the limited edition Pink Shatter: Pink of Hearts Nail Lacquer to
support Susan G. Komen for the Cure® in its promise to save lives and end breast
cancer forever. The 2011 Pink of Hearts edition will follow in the footsteps of its
namesake 2007, 2008, 2009 and 2010 Nail Lacquers in raising awareness of breast
cancer for the fifth year in a row, during the months of September and October (National
Breast Cancer Awareness Month). Unlike previous shade incarnations, this year’s Pink
of Hearts Nail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade.

“We are continuing to support Susan G. Komen for the Cure in the hopes of
increasing breast cancer awareness, while inspiring and empowering women. The
organization’s dedication to this cause is unwavering,” remarks Suzi Weiss-Fischmann,
OPI Executive VP & Artistic Director. “OPI is proud to join with Susan G. Komen for the
fifth consecutive year to offer Pink Shatter: Pink of Hearts. By launching our first-ever Pink
Shatter coat, we hope this exciting new textured hue will generate lots of awareness for this cause.”

Each bottle of Pink Shatter: Pink of Hearts has a special pink-ribbon tag and
pink cap wrap to call attention to breast cancer awareness. OPI will also be making its
annual donation of $25,000 to Komen for the Cure. Pink Shatter coat contains no DBP,
Toluene, or Formaldehyde, and it also features OPI’s exclusive ProWide™ Brush for the ultimate in application.

The limited edition Pink Shatter: Pink of Hearts will be available throughout
the months of September and October 2011 at Professional Salons, including Beauty
Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret,
and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI
on Twitter @OPI_PRODUCTS and become a Facebook fan!

###

About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything
in her power to end breast cancer forever. In 1982, that promise became Susan G.
Komen for the Cure, which is now the world’s largest breast cancer organization and the
largest source of nonprofit funds dedicated to the fight against breast cancer with more
than $1.9 billion invested to date. For more information about Susan G. Komen for the
Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

OPI Silver Shatter

   I have a confession to make.  I am a glitter polish addict.  I love looking at my nails and seeing them sparkle in the light.  I've been known to get a bit distracted while in the car from looking at my nails.  Usually while I'm riding, not driving so no worries.  OPI has brought out a Shatter top coat that feeds this addiction with their Silver Shatter.  It adds sparkle and shine to any polish.  And is a great way to hide minor chips and tip wear when you don't have time for a full mani change.

   I tried Silver Shatter over OPI Mermaid's Tears from the Pirates of the Caribbean collection that was released simultaneously.  The directions, like all Shatters, say to use over fully dry polish, but I used it over polish that was still slightly tacky instead.  I think I got good results.

   Watching Shatter polish dry is really fun.  Especially since they dry super quickly.  I trick I've learned with these is to not brush back over polish you've already applied.  I've found that going back over polish can sometimes ruin the shatter effect.  With the silver, the polish will look sheer when you first apply, but becomes opaque as it dries and shrinks up.

   The biggest issue I had with Silver Shatter was cleanup.  With other colors this isn't a big problem.  But the Silver has micro glitter in it that DOES NOT want to come off your skin.  At least it didn't for me.  You can see this pretty well in the shade photo.  On three fingers I applied the Shatter in standard vertical direction.  On my index finger I applied it horizontally and on my thumb I applied diagonally.  Each direction gives a different look that are fun on their own or combined.

Direct Sun

Shade

Indoor

   Silver Shatter is much more subtle than some of the other Shatters.  At least over pastel polishes like the Pirates collection.  But sometimes a subtle shine is what you need.

OPI Pink Shatter Press Release

   Please enjoy the following press release from OPI:


Let’s Shatter Breast Cancer!


OPI Announces New Pink Shatter: Pink of Hearts Nail Lacquer to Support
Susan G. Komen for the Cure^®

            OPI launches the limited edition Pink Shatter: Pink of Hearts Nail Lacquer to support Susan G. Komen for the Cure^® in its promise to save lives and end breast cancer forever.  The 2011 Pink of Hearts edition will follow in the footsteps of its namesake 2007, 2008, 2009 and 2010 Nail Lacquers in raising awareness of breast cancer for the fifth year in a row, during the months of September and October (National Breast Cancer Awareness Month).  Unlike previous shade incarnations, this year’s Pink of Hearts Nail Lacquer marks the debut of fan-favorite Shatter coat in OPI’s first pink shade. 

“We are continuing to support Susan G. Komen for the Cure in the hopes of increasing breast cancer awareness, while inspiring and empowering women.  The organization’s dedication to this cause is unwavering,” remarks Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “OPI is proud to join with Susan G. Komen for the fifth consecutive year to offer Pink Shatter: Pink of Hearts.  By launching our first-ever Pink Shatter coat, we hope this exciting new textured hue will generate lots of awareness for this cause.”

Each bottle of Pink Shatter: Pink of Hearts has a special pink-ribbon tag and pink cap wrap to call attention to breast cancer awareness.  OPI will also be making its annual donation of $25,000 to Komen for the Cure. Pink Shatter coat contains no DBP, Toluene, or Formaldehyde, and it also features OPI’s exclusive ProWide^™ Brush for the ultimate in application.

The limited edition Pink Shatter: Pink of Hearts will be available throughout the months of September and October 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer. 

            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

###

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

OPI and Serena Williams Glam Slam! France Part 1

   The OPI and Serena Williams Glam Slam! France collection consists of 2 2-packs.  Each contains a "base" color and a shatter color.  The first of these sets brings you Spark de Triomphe and White Shatter.

   Spark de Triomphe is a multi size silver glitter in a clear base.  But instead of the standard bright shiny silver, SdT looks slightly tarnished.  Like a silver necklace you haven't worn in a while.  And that's a good thing.  It brings a unique twist to this color that I enjoy.

   Because of the clear base Spark de Triomphe would take quite a few coats to be completely opaque on the nail.  I used 3 coats over a base of Beauty Secrets base coat and a top coat of Seche Vite.  Application was easy, not too much clean up needed.  Personally, I find heavy glitters in general easier to apply.  Maybe the thicker consistency of the formula makes it easier for me to keep the polish where I want it.  Removal on the other hand does take longer.  

Direct Sun

Indoor

   At three coats you can still see your nail through the polish, but I actually really liked the look that way.  It's almost like my nails are encrusted with jewels.  This would also be a great layering polish.

   SdT is packaged with White Shatter.  

   I'm going to be upfront with you.  The only reason I used these together is because they were packaged that way.  This is not a combination I would have picked normally.  There's not enough contrast for my personal taste.  

   White Shatter applies very nicely.  A few tips on application.  First, work quickly.  Shatters dry very fast.  Second, make sure you are applying it to a dry base polish.  A good quick dry top coat cuts down on the wait time if you are applying Shatter over a fresh mani and not sprucing up an older one.  Third, because of the formula and speed of drying, Shatters will thicken in the bottle MUCH sooner than a normal polish.  So if you are noticing your Shatter has gotten a little gloopy, add a few drops of polish thinner and give it a good shake.  This should get things back to normal.  ALWAYS use actual thinner.  NEVER use acetone or polish remover in your polish.  This will cause the polish to start breaking down, ruining your polish. 

   I did not put a top coat over White Shatter in these pictures.  If you leave Shatter as is, it has a matte finish.  If you prefer a shinier finish add a layer of your favorite top coat once the shattering process has finished.

Direct Sun

   Look closely at my thumb in this picture.  You'll notice that I applied the White Shatter at an angle instead of in the same direction as my nail.  This gives a much different look to the polish that I really liked.  Even David said he liked that look better.  So don't be afraid to experiment a little with application to get different types of looks.

Indoor

   Glitter polishes really pop underneath Shatters.  Especially if you leave the Shatter's matte finish as is.  Maybe that's my love of contrasting textures coming through.  While I was not a big fan of the White Shatter in this combination, I do like it a lot over darker colors.  Spark de Triomphe I absolutely LOVED.  If you like the shatter look I recommend the White Shatter.  I am going to call Spark de Triomphe a must get.  Yes it's a silver glitter, but the multiple sizes of glitter combined with the slightly tarnished look really make it something unique for me.

Disclaimer: The product(s) in this post were provided to me by the company for consideration.

OPI Katy Perry Collection

   When I saw the first promo pics of the Katy Perry/OPI collaboration I was intrigued.  Then when the polishes came in, I couldn't wait to try them all.  So why it's taken me until now to try and write about them I have no idea.  All of these are beautiful.  

 Teenage Dream

   Teenage Dream is a sheer pink base with pink and multi-color glitter in different sizes.  Application was good for such a dense glitter and it built up nicely.  I used a base coat of OPI Natural Nail Base and 3 coats of glitter.  Top coat was a bit more of an issue.  Because it is such a dense glitter, it likes to eat top coat.  As in while it will seem nice and smooth at first, a few hours later the surface of your nails will feel rough again.  To try to combat this I wound up using 1 coat of Gelous, 1 coat OPI RapiDry, a 2nd coat of Gelous, and a final coat of Seche Vite.  The first two coats were done immediately after the glitter and the second two coats the following morning.  This seemed to smooth the surface out fairly well.

Direct Sun

   Look at that sparkle.  Sometimes there's nothing like some shiny bling to make you smile.

Indoor

   Even inside the sparkle shows up.  Teenage Dream works great on its own or I'm sure would be a good layering polish as well.

See the rest after the break

OPI Blue Shatters Press Release

   More news from OPI.  Get ready for more Shatter in three new blue shades for summer.

Shatter Line Extended with Bold Blues!

OPI Launches Bestselling Shatter Coat in
Three Blue-Hued Shades

            OPI expands its Shatter line with the addition of three new trendsetting shades: Blue, Navy and Turquoise. With nautical hues of cobalt, indigo and sapphire, these blues provide the perfect look for summer nails in one simple step.  Inspired by graffiti art, Shatter leaves behind a crackled, two-texture finish when painted over any dry OPI hue. Adding top coat takes Shatter from matte to glossy in seconds.

“Black Shatter was received with great fanfare, showing that women are looking for new ways to express themselves and are excited to try different textures on their nails,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “By adding a variety of colors to the line, there are more options for every woman, whether she is looking for a funky aquamarine or elegant deep blue. Unlike traditional nail art which can be complicated and difficult to replicate, Shatter is easy to use and allows everyone to experiment with this new trend.”

In addition to the original Black Shatter, the line also features the Shatter coat in White, Red and Silver. All Shatter retail displays now feature Quick Response (QR) code, a two-dimensional barcode readable by smart phones and mobile phones with cameras and Internet capability. A quick scan of the display’s QR code will directly link to a demonstrational video – making application foolproof.

All Shatter products contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide^™ Brush for the ultimate in application. 

Blue Shatter, Navy Shatter, and Turquoise Shatter will be available beginning May 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for  $8.50 ($10.95 CAN) suggested retail for each Shatter coat.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

Blue Shatter            

Navy Shatter            

Turquoise Shatter          

I tried to post this last night, but my internet died on me right in the middle of getting it together.  But better late than never I suppose.  Which of these are you most looking forward too?  For me, I think it's the turquoise.