Showing posts with label collaboration. Show all posts
Showing posts with label collaboration. Show all posts

Wednesday, October 20, 2010

OPI and Katy Perry

   The second collaboration OPI recently revealed is with Katy Perry.  Katy is well known for her unique nail styles.  You should check them out if you've never seen them.  Here's the press release and color previews.

Katy’s Colors are Dreamy!


OPI Collaborates with Pop Icon Katy Perry to Launch Lacquer Collection

Katy Perry combines her love of music and nails to introduce a new line of lacquers with OPI, launching January 2011. Inspired by Katy’s cutting edge style and latest album, Teenage Dream, the Katy Perry Collection by OPI will include four fierce, irresistible colors for nails and toes.
Complementing Katy’s already daring nail trends on and off the red carpet, a revolutionary Black Shatter top coat formula will accompany the collection to create a ground-breaking cracked pattern when applied over each dried bright lacquer.
We are thrilled to be teaming up with such a prominent pop music icon like Katy Perry,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Katy is known world-wide for her innovative style and is always surprising us with her wild nail designs. When we learned about Katy’s love for lacquers, we couldn’t resist the opportunity to work together to create this glamorous collection.”
From alluring glitter to shiny luster, the four shades in the Katy Perry Collection by OPI include:

Teenage Dream
A dreamy pink glitter that you’re sure to crush on!



Not Like the Movies
This sultry silver is the real deal.



Last Friday Night
T.G.I.F. = This Glittery-blue Is Fierce!



The One That Got Away
You always thought you’d marry this amazing deep berry.



The Katy Perry Collection by OPI will be available beginning January 2011, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com.


   This collection will also include Black Shatter, just like the Serena Williams collection.  Do you think this means we'll be seeing Shatter Top Coats in more colors soon?  Or do you think they'll keep it to just black?  I think multiple colors could be lots of fun, but I want to wait and see how the black works and looks in person.

Tuesday, October 19, 2010

OPI and Serena Williams Collaborate

   OPI recently announced two new collections that will each be collaborations with some fashion forward women.  The first is with Serena Williams.  Here is the press release and a sneak peak at the first color combo.

OPI & Serena Williams Join Forces for
World-Wide Glam Slam Partnership

OPI, the world’s leading professional nail care company, partners with tennis superstar, Serena Williams, to launch the Glam Slam collection. Timed in conjunction with the Australian Open, French Open, Wimbledon and the US Open, the Glam Slam collection will introduce two new Nail Lacquers at the start of each tournament.
Beginning with the Australian Open, the first shades to be released under the collaboration will include Simply Smashing, a glowing green Nail Lacquer, paired with a revolutionary new product, Black Shatter top coat. Once applied to the dried Nail Lacquer, the top coat begins to disappear, leaving behind a leopard print-style pattern on each nail.
Serena Williams is an amazingly talented tennis champion and true fashion icon who is constantly raising the bar on and off the court,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “We are very excited to work with Serena to launch the Glam Slam collection of eight bold, innovative products that meet the highest level of standards set by OPI and Serena.”
Serena Williams adds, “Everyone knows that I’ve always loved fashion and design, but they might not know that I’m manic about my nails.  That’s why I’m super excited to partner with OPI to create my Glam Slam Collection.  And on top of that, I am well on my way to receiving my nail technician license.  Working with OPI is really a dream come true.”
Serena Williams is ranked World Number One in singles by the Women’s Tennis Association and has received this distinction on five separate occasions, along with being listed as sixth on the all-time greatest champions list. Additionally, she has won two Olympic gold medals in women’s doubles and has earned 27 Grand Slam titles to date. Serena is the most recent player to have held all four Grand Slam singles titles simultaneously and only the fifth woman in history to do so.
The Glam Slam collection will be introduced in pairs of two complementary hues that coincide with each of the four major tournaments, beginning with the Australian Open in January 2011, and will include launches in May 2011 for the French Open, June 2011 for Wimbledon and August 2011 for the US Open. As with all OPI Nail Lacquers, the Glam Slam collection contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide Brush for the ultimate in application.
The Glam Slam Collection by OPI will be available beginning January 2011, with subsequent launches in May, June and August, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com.


Simply Smashing

Black Shatter

 
polished & frosted title image brushes by Obsidian Dawn