Seche Perfectly Poised Collection

   The next Spring 14 collection I have to share with you is the Seche Perfectly Poised collection.  Please enjoy the following press release.

BRING ON SPRING WITH SECHE®

Seche Nail Lacquer Introduces New Spring 2014 Collection: Perfectly Poised

The Seche® woman can Conquer the World, one perfectly polished nail at a time. She is dressed Head to Toe in confidence as she steps out to take on the day. Buttoned Up in her best, this Effortlessly Styled woman is smart, sassy, ambitious and quick-witted. She is Perfectly Poised – always looking for the longest-lasting, fastest-drying seasonal shades that remind her to “Keep It You.” To stay true to who she is, she turns to Seche®.

The collection includes:

Keep It You: Deep rose pink with purple shimmer

Head to Toe: Creamy nude

Effortlessly Styled: Melon sherbet cream

Perfectly Poised: Soft marigold cream

Conquer the World: Light teal with gold shimmer

Buttoned Up: Lavender cream with purple shimmer

Seche® is the leading global brand most trusted by professional nail technicians and the women who desire and demand superior quality, exceptional technology, unparalleled performance, and beautiful results for the care of natural nails. Seche® Perfectly Poised will be available February 2014 nationwide. For more information, visit www.seche.com.

Seche Clever and Confident Collection

   Welcome to a new week everyone.  I have a lot of new fall collection announcements for you this week.  Let's start off with the upcoming Seche Clever and Confident collection for Fall 2013.  

FALL INTO A WORLD OF RICH, SATURATED COLOR WITH THE SECHE® NAIL LACQUER CLEVER AND CONFIDENT COLLECTION

Leading a versatile life, the Seche woman is the toast of the town. Her busy schedule and wonderfully witty sense of humor keep her happy, as is. You never know what this silly, but sensible woman will have in store for you… but her intuition assures she is always clever and confident.

Shades in the collection include:

Happy, As Is – A vibrant raspberry red crème

Wonderfully Witty – A rich navy blue crème

Silly, But Sensible – The perfect fall burnt orange crème

Clever and Confident –A delectable, deep plum crème

Intuition – A rich dark merlot with a slight red shimmer

Versatile – A dark teal crème, versatile for anyone

 Seche® is the leading global brand most trusted by professional nail technicians and the women who desire and demand superior quality, exceptional technology, unparalleled performance, and beautiful results for the care of natural nails. Seche® Clever and Confident is available now nationwide. For more information, visit www.seche.com.

About American International IndustriesSeche® is a division of American International Industries. For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women.  Our product lines include 5 Second Nail, Ardell, Andrea, Body Drench, Bye Bye Blemish, China Glaze, Clean + Easy, Clubman/Pinaud, Correctionist, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, Jeris-Lustray, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, One Touch, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra and Youthair. Visit: www.aiibeauty.com for more information.

Seche Aristocrat

   Happy Monday again everyone.  I hope you all had good weekends.  Mine was pretty good.  Hockey is back, FINALLY, and my Sharks won their first game.  Oh, and the 49ers are going to the Superbowl, though honestly I'm not really a football fan.  Sunday was a good day for Bay Area sports.
   I have a polish from the new-ish Seche color collection.  I say new-ish because they released the colors last year in October.   Today I have Aristocrat for you.  

   The Seche colors are listed as fast drying one coat polishes.  Aristocrat is a deep dusty purple with silver shimmer.  Application was smooth and the formula was good, just a touch on the thick side.  It dried fairly quickly, but not as quickly as their Vite top coat does.  I did only need 1 coat of polish for full opacity.  I used Finger Paints base coat and no top coat for these photos.

Direct Sun

Indoor Natural Light

Indoor with Flash

   There are 33 colors in the new polish line from Seche.  Aristocrat appealed to me the most color wise, but based on application, I'm definitely willing to try more of the line.  I found these at a local beauty supply and I want to say I paid around $4 or so for Aristocrat.  I believe they retail for $8.50 however and should be available at Ulta soon.

Zoya Cola

   Recently I went through my polish stash and separated them into ones I've worn and ones I haven't yet.  I'm determined to make it through the haven't worn box soon.  Though this task would be easier if I stopped buying more polish.  But I think we all know what the chances of that are.  And I probably need to change up the polish a bit more often as well.  Good news for you guys, my lovely followers. 
   Today I'm wearing Cola from the Zoya Wonderful collection.  Cola is a lovely red brown shade.  It reminds me of a glass of Dr. Pepper when you hold it up to the light.  So Cola is a very apt name I suppose. 

   As you can see from the picture I also decided to try out my new Barielle top coat.  I based this decision on the fact that last time I wore a Zoya polish, Charla from the Sparkle collection, I used my normal Seche Vite and had some shrinkage and wear issues.  I've since learned that Vite, and a lot of other quick dry top coats, have a certain chemical compound in them, to help with the drying process, that doesn't play well with Zoya most of the time.  I can't remember the exact name of the compound, but I do remember it's a cellulose something.  Looking at the Barielle ingredients I did not see anything called cellulose whatever so I'm hoping I get better results.  So far I haven't seen any shrinkage and it's been about 24 hours since I put it on.

   I used 1 coat Seche Rebuild for my base, 3 coats Cola, and two coats Barielle Ultra Speed Dry Manicure Extender top coat.  I used 3 coats of Cola because my first coat was too thin and wound up very streaky so it didn't give enough coverage.  This was entirely my fault.  The formula for Cola was very nice, not too thin not too thick, and went on very smoothly when I used enough polish on my brush.  For the top coat, I really liked the square top.  I found it very easy to hold on to.  This one also went on very smoothly, as long as I worked quickly.  It started drying very fast which could cause issues if you don't have enough product on your nail to cover the entire area.  Which I sometimes run into, especially on my thumbs.  It's a very fine line between not enough product and too much.  One which I am still trying to figure out.  You'll also notice that the polish dries darker on your hand than the bottle color.  But this was a good thing for me.  I much prefer the darker color on my nail than the bottle color.

   I've also decided to do a bit of a wear test on Zoya this week.  For the next three days I will be working at the mall Bath & Body Works helping them box up all their product in preparation for their remodel that starts next week.  Yes there are two BBWs in my town and no I do not normally work at the one in our mall.  Though technically I think the mall isn't actually in Athens, but Bogart but really it should be Athens.  Parts of Bogart have merged with Athens so they're almost one town in areas.  But I digress.  I figure the best time to do a wear test is when I'll be doing a lot of manual work with my hands.  So I will leave this mani on for a week and post my results next Wednesday. 

   So far I'm enjoying Cola a lot.  It's a nice rich color with lots of pigment.  2 coats would probably be enough for full coverage if you don't make the coats too thin like I did.   I think this would be a really nice fall color.  It's nice and earthy and very deep when you look at it.

Disclaimer:  This bottle of Zoya Cola was provided by the company to me after I won a Twitter contest by them.  It was not provided for consideration or as a PR sample however, simply as a contest prize.

Purple Gradient Mani

   Hi folks.  First I'd like to say welcome back and thank you for reading.  I'm sure by now you're thinking "When is she going to get into actual content already?"  Well you're in luck.  That time is now.
   Recently I was browsing through Michelle's blog over at All Lacquered Up and found this entry on gradient manicures.  Or gradation as she calls them.  This inspired me to try one myself.  But I decided to find a buildable glitter in my collection that I had a matching base color for.  At this point I should mention that my favorite color is purple.  So a large portion of my polishes fall into that category.  Now does it surprise anyone after that announcement that the best matches I found were purples?  I didn't think so. 

   See the results after the break