Nicole by OPI Just Busta Mauve

   Nicole by OPI released 4 new colors for Fall 2012 exclusively for Target.  So far I've only picked up one of them, but I might grab one or two of the others later.  The one I did get, in fact stalked my Targets for, is Just Busta Mauve.

   Please click to enlarge the bottle photo so you can see all of the lovely colors.  This is a hard polish to describe.  The best I can come up with is the Just Busta Mauve has a smoky brown base with gold, blue, and mauve glitter/micro-flecks.  The flecks are fairly densely packed.  I used 3 coats for full coverage and didn't feel the need for an under color.  Formula was good and application was smooth, aside from the paddle-like brush that I hate.  I used Finger Paints base coat and no top coat for these photos.

Direct Sun

Indoor Natural Light

Indoor with Flash

   Again, please enlarge these photos to see the detail of the polish.  Once dry, the texture of Just Busta Mauve is actually smooth and not gritty, even without top coat.  I love this polish.  If you haven't seen these yet, or haven't picked any up, I highly recommend Just Busta Mauve. 

Nicole by OPI New Target Exclusives Press Release

   This Fall, Nicole by OPI is releasing 5 new shades exclusively at Target.  I've heard sighting reports already, so be on the look out if any of these call out to you.  If they aren't at your local Target yet, they should be soon.  Also keep an eye out for the red clearance stickers, I've been seeing them pop up on shades from a couple of brands.  Please enjoy the following press release:

Accessorize with Lacquer!

Nicole by OPI Launches Five NEW Fall Shades,
Exclusively at Target

Nicole by OPI announces five new nail lacquers to be sold exclusively at Target this fall. With richly pigmented formulas in shimmering shades of deep blue, gold, purple, mauve and green, these five hues can be worn as the ultimate accessory to the season’s hottest styles, from military-inspired jackets and heavier brocades to micro floral prints and leather.

“Nicole by OPI is excited to bring the fashion-forward Target guest new lacquers for the fall season,” remarks Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Not only do the shades add the final touch to runway trends, the shimmery finish adds elegance and depth to these trendy colors.

The five new lacquers include:

For Gold Times Sake
Go on and try on this gold…

Iris My Case
Because this purple is amazing.

Just Busta Mauve
You will want to put on your dancing shoes to wear this one.

If the Blue Fits…
This blue fits all!

Mer-Maid for Each Other
This green is so hot it was made just for you!

Nicole by OPI nail lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These new Target exclusive shades will be available August 2012 for $7.04 each at select Target locations nationwide and online at Target.com. For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is
based in OPI’s well-established foundation of excellence in both color and technology, providing premium
products to a broad range of consumers looking for trendsetting nail lacquers.

China Glaze New Bohemian Press Release

   I have more Fall 2012 news for you today.  China Glaze is bringing us their New Bohemian collection of Luster Chromes this August.  The promo pics show some seriously promising duochrome goodness.  Please enjoy the following press release:

“NOT ALL THOSE WHO WANDER ARE LOST.”

China Glaze® Introduces Six Radiant Luster Chromes for Fall 2012

Los Angeles, CA – (June 2012): Say the word “Bohemian” and most people automatically
think bell-bottoms and fringed vests. Today’s Bohemian look is refined, feminine and carefree, epitomized by fashion icon Nicole Richie’s modern Bohemian look. China Glaze® gives the free-spirited look a fresh, trendy spin with its latest specialty collection, New Bohemian. China Glaze® New Bohemian will leave you mesmerized as the color shifts and moves across the nail, traveling with the light. The chrome-like finish radiates with high shine and intense color, captivating your senses with every twist and turn.

Push the boundaries of color and fashion with the unconventional collection of six lustrous
shades including:

Unpredictable – Multidimensional gorgeous green
Rare & Radiant – Extraordinarily rich gold
Swanky Silk – Brilliant beige with peach undertones
No Plain Jane – Lavish lavender-pink
Want My Bawdy – Sexy sapphire blue
Deviantly Daring – Adventurously bold peacock teal

The China Glaze® New Bohemian collection will be available at fine salons and beauty supply
stores nationwide in August 2012. Individual polishes retail for $6.99 MSRP.

China Glaze is free of DBP, toluene, and added formaldehyde. China Glaze nail lacquers
are available through salons and professional beauty supply stores nationwide. For more
information, visit: www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlaze), Twitter (@ChinaGlazeOfficial) and Pinterest (www.pinterest.com/ChinaGlaze). China Glaze is a division of American International Industries.

About American International Industries
For nearly 40 years, AII has been the leading manufacturer and worldwide distributor of
innovative, quality beauty and skin care products for men and women.  Our product lines
include Ardell, Andrea, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy,
Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, Jeris-Lustray, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com.

ZOYA Fall 2012 NYFW Collections Press Release

   I know most of us are in the middle of a major heat wave this summer, but it's time for the beauty and fashion worlds to start bringing out their fall collections.  ZOYA is bringing us the shades of Fashion Week for their Fall 2012 Designer, Diva, and Gloss collections.  Please enjoy the following press release about these collections.

NYFW 2012

DESIGNER, DIVA & GLOSS

three new couture nail color collections ZOYA for Fall 2012

Inspired by backstage beauties, talented designers, runways and VIP fashion events, the NYFW 2012 Color Collections by Zoya for Fall 2012 are simply stunning. Choose from full-coverage creams and metallics or incredibly shiny jellies. If it’s in style this season - Zoya has it!

Each New Fall Collection (Designer, Diva and Gloss) features color that is beautiful, long-wearing and “haute” off the New York Fashion Week (NYFW) Fall 2012 runway!

Zoya NYFW 2012: Designer Collection

• Rekha (ZP626) - Blood red cream (Bibhu Mohapatra custom shade)

• Toni (ZP627) - Dark maroon red cream

• Monica (ZP628) - Dark mulberry purple cream

• Natty (ZP629) - Smoked navy blue cream

• Evvie (ZP630) - Evergreen green cream (Peter Som custom shade)

• Noot (ZP631) - Charcoal green gray cream

Zoya NYFW 2012: Diva Collection

• Elisa (ZP632) - Crimson red metallic

• Suri (ZP633) - Royal purple metallic

• Song (ZP634) - Egyptian blue metallic with a subtle sparkle

• Ray (ZP635) - Pine green metallic

• FeiFei (ZP636) - Magic blue foil sparkle metallic

• Daul (ZP637) - Magic violet foil sparkle metallic

Zoya NYFW 2012: Gloss Collection

• Katherine (ZP638) - Sheer eggplant jelly gloss, buildable formula (Peter Som custom shade)

• Paloma (ZP639) - Sheer berry red jelly gloss, buildable formula

• Frida (ZP640) - Sheer teal blue jelly gloss, buildable formula

ZOYA IS THE NEW COLOR OF FASHION!

Ultra long-wearing, glossy nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find over 300 other Zoya shades at www.zoya.com. Each and every name has a color as unique as the women who inspired it.

China Glaze On Safari Press Release

Please enjoy the following press release from China Glaze for their upcoming Fall 2012 On Safari Collection:

UNTAMED COLOUR AWAITS YOU

China Glaze® Introduces 12 New Crèmes and Glitters for Fall 2012

Los Angeles, CA – (June 2012):  China Glaze® nail lacquer invites you to take an exotic expedition with its Fall 2012 collection, On Safari.  Be captivated by the earthy tones, rich plums and celestial sparkles that make up this adventurous assortment of polishes.

The China Glaze® On Safari features 10 rich crèmes and two glitters including:

·         Kalahari Kiss: Light sand brown

·         I’m Not Lion: Glistening gold and multi-color glitter

·         Call of the Wild: Beautiful chocolate brown-dark cherry blend

·         Adventure Red-y: Vivid red

·         Desert Sun: Delicious caramel

·         I Herd That: Brilliant copper glitter

·         Man Hunt: Bold cobalt blue

·         Exotic Encounters: Lush green crème with blue undertones

·         Elephant Walk: Cool graphite grey

·         Jungle Queen: Smoky violet

·         Purr-fect Plum: Bold burgundy

·         Prey Tell: Daringly dark red

On Safari is also available in:

·         6-piece “Native” Collection: Man Hunt, Exotic Encounters, Elephant Walk, Jungle Queen, Purr-fect Plum and Prey Tell

·         6-piece “Tourist” Collection: Kalahari Kiss, I’m Not Lion, Call of the Wild, Adventure Red-y, Desert Sun and I Herd That

·         12-piece counter display

The China Glaze® On Safari collection will be available at fine salons and beauty supply stores nationwide in July 2012.  Individual polishes retail for $7 MSRP; the 6-piece sets retail for $42 MSRP.

China Glaze is free of DBP, toluene, and added formaldehyde. China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, visit: www.chinaglaze.com or follow China Glaze on Facebook and Twitter: http://twitter.com/ChinaGlaze