Ladies and gentlemen, you're about to witness--
the birth of continuity.
Well, not literally. But certainly, you will see continuity take a huge step forward here.
Previously,
Silver Age books hadn't been so much serials as
sitcoms. What happened in one issue/episode had
little or no bearing on what happened in subsequent issues/episodes, and indeed was likely never to be mentioned again.
Comics were disposable entertainment, like sitcoms. No one back in the early 60s foresaw collections of comic book runs being published, any more than people saw DVD season sets for
I Love Lucy. Unless you had a reprint issue or a clip show, past events were almost
never referenced. If
Jimmy Olson turned into a giant monkey, it was forgotten by the next issue. If you wanted to have
Flash fight
Mirror Master but you just threw him in jail and broke his mirrors two issues ago, no problem--just bring him back without explanation. If
Carol Ferris almost tricked
Green Lantern into proposing one issue, he doesn't throw that back in her face next issue--it's forgotten as if it were an imaginary story.
[Editor's note: I am, of course,
exaggerating slightly here, as some Silver Age mags
did have some kind of carry over. Just roll with me, OK?]
Which brings us to:

Damn,
September 1964 was a rocking month.
Kang's first appearance (
sorta)?!?
We begin as the
Avengers are summoned to a video conference with Pentagon officials! Gasp--how futuristic!!

And our creators:

Look,
right there is one reason
Marvel quickly became popular--sharing it's creators names, and being playful...it made them seem like friends, while
DC was still years away from giving us any credits whatsoever...
Right off the bat, we see that
Tony Stark, proto-fascist, is
unclear on the concept of democracy:

Dear
Iron Man: taking turns
≠ democracy. Thank you.
Meanwhile, it appears that Stark was planning to have couples in the Avengers from the start:

A
love seat for Avengers meetings? Really?
The military briefs the Avengers on a mean flying saucer that has landed in Virginia:



Action time!!!

Wait a minute--the Avengers had to fly out of
JFK?!? You're kidding me. Ahh, life before
Quinjets...
When they finally get there (after sitting on the tarmac for 5 hours), Kang is
chillin':

And the
Wasp shows why
Henry Pym went insane:

Iron Man asks the
stupid question, and Kang gives the
obvious answer:

Dude, if he's named "
The Conqueror," he's not here for peace.
The Avengers attack, but Kang
bumfuzzles even
Thor...


But wait...the day is saved!!
An undersecretary from the Defense Department!! An undersecretary from the Defense Department!! Oh, my!! Shouldn't we have saved someone so powerful for
Galactus?!?
Mr. Undersecretary gets Kang to reveal his origins...
BAM!! There it is...the
birth of continuity.
Kang is not only a previous villain who has morphed into a new incarnation. Kang is a villain from
another Marvel mag who has morphed into someone new!! We've even got a footnote referencing
Fantastic Four Annual #2--which was just out that month!!
It's tough for modern readers to understand how
radical this was at the time. Cameos aside, events from one comic almost
never carried over in to other mags. Villains almost never crossed over to other heroes books (except for
Joker/Luthor team-ups).
Yet here is
Stan, asking you to accept events from the
Fantastic Four as
binding on the Avengers. Here is Stan, assuming that you might want to read these other referenced stories, giving you
footnotes to those issues. Suddenly, here is Stan saying this really is a
shared universe, and if you read other of our comics, you'll be rewarded.
Yeah, I'm
way overhyping the significance here, as other comics had done some of this before. But for my purposes, I chose to view this as kind of a
watershed moment, the point at which events in one title could have serious repercussions for another. Comics weren't just isolated sitcom episodes anymore...
Anyway, back to Kang's origin:

Fact: this next panel obviously inspired
Idiocracy:


Very stable and not-at-all-crazy Hank Pym has heard enough, and decides to crack Kang open like a
crayfish:

Oops. Next lesson: never
piss off Thor:


Or
Captain America:

Dogpile!!

D'oh!!

Time...for...
Shatner...acting:

Kang's demands?

Dear Kang,
You left the 40th century because the men were more primitive and presented you
no challenge. Yet you go to the 20th century, were you constantly tell the people how stupid they are, and boast how much more powerful your weapons are...and you expect them to immediately surrender.
Where's the challenge?!? According to your rantings, the 40th century was much more of a challenge...
Love,
snell.
Well, surely, the
undersecretary from the Defense Department can resolve this...

Too big a decision for the
undersecretary from the Department of Defense?!?!? That's mind-boggling!!
After the obligatory ethnically-stereotyped UN meeting...

...
Rick Jones and the
Teen Brigade decide to prove that Kang is a complete
dumbass with the old "
we want to work for you" ruse.

Rick's idea of a rescue: go around Kang's ship
randomly pressing buttons.

Hey, what do you know? It
worked!!

Meanwhile, the Wasp and allies have gone to fetch a cool gun.

A special
Slay Monstrobot moment: The Very
First Geico Commercial!!

Again, Kang, if these guys are no challenge, what's the deal?
Fact: Thor is
much stronger than a caveman.


Which allows Giant-Man to get a shot off...


Yes, the key to beating Kang was to
mess up his wardrobe!!
Sadly, he escapes...


Oh yes. We'll see him. Again. And
again. And
again. And
again...
ad infinitum.
On the letters page,
David Calise of
Chester, Pennsylvania, is really
ticked off at Rick Jones:
Hung from tree? Now, if you had done that, Earth would have perished in the
Kree/Skrull war, David. You have to look at these things
long term...
ELSEWHERE IN THE MARVEL UNIVERSE:Hard to believe that Giant-Man and the Wasp had their own long-running series, but it's true. Of course, it's also interesting to note that, technically,
none of the Avengers at this point had their "
own" books: Giant-Man and Wasp were a
co-feature in
Tales to Astonish; Iron Man was a co-feature in
Tales of Suspense; Thor was appearing in
Journey Into Mystery (although that was merely a fiction for the
U.S. Postal Service, as the mag was now Thor
wall to wall); and Cap didn't even
have a series (although in two months he would start sharing
TOS with Iron Man).
Tales to Astonish #59 saw the
Hulk return, and this was the set-up for his run co-starring in
TTA. Sadly, because this story technically wasn't part of his own series yet,
GITCorp doesn't include this issue on the DVD-Rom set.
Grrr.....