Ife Mora 2013 Detroit Blues (video)

Alt-rock singer-songwriter Ife Mora captures the true spirit of her hometown in her new music video “Detroit Blues”. “Detroit Blues” is just the latest single from her sophomore album Fire Inside Me, which is described as a masterful blend of powerful vocals and skill for narrative songwriting. The songstress’s songs travel the country, painting portraits of life in New York, Detroit and other psychic landscapes of America.

The gritty video for “Detroit Blues” is perfectly in tune with the down and dirty nature of the blues song. It shows Ife sweaty in a mechanic shop, while images of abandoned houses and a broken metropolis are streamed across the screen. The video is a very real depiction of the hardships Detroit is facing. However, Ife wants us to get a feeling of hope from all of the beautiful people who are surviving and fighting for the rise of a grand new City.

Ife knew in advance that she wanted to shoot the video for "Detroit Blues" in her hometown because of what the song represented. She says, “Detroit has always been the foundation for my love of music and has given me a very tough skin to be able to survive hardships in life and endure a tough business like the music industry. ‘Detroit Blues’ is all about a woman who can survive anything and look good doing it because of this historical and complex city she is from.”



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Ifé Mora 2013 Detroit Blues (single)

NYC-based alt-rock singer-songwriter Ifé Mora releases new single "Detroit Blues" off her second solo album Fire Inside of Me (released independently March 2013). Mora is a Detroit native, Ife really brings it home with this down and dirty blues song. She recently visited her hometown to perform at the 2013 Detroit Music Awards as well as shoot her music video for "Detroit Blues", coming soon. Stay tuned - more news to come on this eclectic artist!



About Ifé Mora

Born and raised in the West side of Detroit, Ifé comes from a lineage of artists and musicians, including her father, Francisco Mora-Catlett, Mexican Afro-Latin drummer/composer and her mother, jazz singer Teresa Mora, who performed frequently with Ifé’s father at Baker’s Keyboard Lounge in Detroit. Grandmother Elizabeth Catlett was a prominent activist-artist, featured in the most prestigious African-American art collections around the world and as one of Oprah Winfrey’s “Legends.” Grandfather Francisco Mora, another revered painter, was a Mexican contemporary of Diego Rivera and Frida Kahlo. Both were integral in Ifé's musical development, always teaching her to “be bold in my art, to not hold back, to push boundaries.”

Since those formative years, Ifé has become a successful musician in her own right as a singer-songwriter and performer. She was a pivotal figure in both her native Detroit’s techno scene and this turn of the century’s trip-hop explosion, after signing to Tricky’s record label Durban Poison/Dreamworks S.K.G. in 2000. Ifé currently resides in New York City where she moved in 1996 and has performed at many popular New York City venues, including Tammany Hall in Manhattan, The Glasslands in Brooklyn, and the Red Rooster Harlem/Ginny's Supper Club (co-owned by celebrity chef Marcus Samuelsson), and has performed at the House of Blues in Los Angeles. She released her latest album Fire Inside of Me in March 2013, and has been featured in Billboard Magazine, American Songwriter, Essence, The Wall Street Journal, and The New York Post.