Another thing I love about Hong Kong.
People here love their chocolate rich and dark....and food manufacturers and marketers responded to customers' demands very well.
I am not a big plain milk drinker, and chocolate milk to me...well, most of them are just like sweetened milk with a tiny hint of chocolate, which is not enough. I love my chocolate to kick me hard in the butt. Super strong, almost bitter.
The first dark chocolate milk I noticed was this Deluxe Chocolate Low Fat Milk Drink from Kowloon Dairy. Love love loved it. Don't be fooled by its "low fat" label, it tastes fantastic. Rich, creamy, and super chocolatey. More brands came up with their versions of dark chocolate milk, but this one's my favorite so far.
Sooner of later...of course...Vitasoy must do their version of dark chocolate soy milk.