John K Stuff: John Kricfalusi Commercials

Showing posts with label John Kricfalusi Commercials. Show all posts

Wednesday, March 25, 2009

Curly Fleece 3 - stylized dialogue mouths

The selling point of the commercial is her "curly fleece" sweater and I had to figure out a way to design the lumps to suggest the texture of the fabric and make it differ from the dog's poodle fur. The differences are subtle and disappear after the magic happens because I got lost in the rest of the animation and forgot.

After she'd been fwaffed, I then animated her head pretty much straight ahead for her dialogue.

I also wanted a complete contrast to the way I animated the dog -even in the dialogue mouth shapes.

His mouth shapes were extremely specific and detailed. Hers I wanted to be simple, graphic and cute. Like the great Gene Deitch Terrytoons Logo from the 1950s.

I even had to note when to fill in her mouth with red and when to fill it in with white, which I wasn't sure would work, but it seemed to.

It switches to pose to pose here, as she stretches her arms out, the mittens expand and then contract.

Here's the whole scene in action:

http://www.cartoonthrills.org/blog/01Principles/antics/CurlyFleecePoodlesmall.mov

Monday, October 29, 2007

John K Commercials part 2: Internet commercials

Internet Ads and Banners

Online advertising has many distinct advantages over TV ads. The ads can be longer than 30 seconds. This gives more time to get the message across and more time to make the ads be fun and understandable. The ads can take you to the sponsor's website. The ads can feature entertaining mascots.

MAKE PEOPLE UNDERSTAND AND REMEMBER THE PRODUCT:
Think about how many TV commercials that you are vaguely aware of but can't remember what they are selling.

ADS CAN BE ENTERTAINING AND SELL THE PRODUCT
This is the way to get huge click throughs and sales. Make the ads entertaining!

I've been doing animated online ads in Flash since 1997 and here are a few.

Quisp

QUISP COMMERCIAL

JOHN K. QUISP PRESS RELEASE

Ultimate Fighting Championship

UFC COMMERCIAL

COMCAST

COMCAST COMMERCIAL (17.5mb)

COMCAST: "PROMOTION IS OVER" CARD

The ads can also take you from whatever site they appear on, straight to the Sponsor's site.

Raketu

RAKETU COMMERCIAL STARRING GEORGE LIQUOR

RAKETU COMMERCIAL STARRING SODY POP

TOWER RECORDS

Here's one of the very first demonstrations of direct sponsorship online using an early version of Flash.

TOWER AD, PART 1

TOWER AD, PART 2

Wally Whimsy for Rice Patooties

Products can directly sponsor shows, which is the ideal way to advertise your product. The audience associates their good feelings about the show with the sponsor, and the star of the show advertises the product.

WALLY WHIMSY (9.8mb)

Wednesday, October 24, 2007

John K Commercials part 1: TV Commercials

John K. Commercials

My commercials have won some awards but more importantly - they sold the product very well.
Spumco Nike

I try to make entertaining commercials that the audience doesn't want to fast forward through.

My philosophy when I make commercials is to satisfy 2 customers:

1) The Sponsor

I believe in selling the product first. I want to be creative, but my creativity is in service of getting the audience to like the product and want to buy it.

I'm definitely not out to merely exercise my creative vision and make films that look good on my reel.

Pushing the product is where I exercise my creativity. And it's a lot of fun for me to do that.

2) The Audience

I believe the audience has to want to watch a commercial for it to be effective. Today it is very hard to grab people's attention before they instantly grab the remote and fast forward through the commercials.

My commercials have a history of people enjoying themselves and remembering the product.

I designed and animated the original Old Navy Cartoon Spots. When they aired, ON informed me their product sales increased 500%.

Here are some of my animated TV spots.

TV Commercials

Old Navy