Etsy Metal is turning 7 this year and we are celebrating with a sale!
The following participating shops are offering 20% off in October. Better act quickly to snatch up your favorite jewels.
How do you claim your coupon code do you ask? All you need to do is head on over to the following shops and enter the coupon code ETSYMETAL7 when checking out.*
Browse these fantastic shops below!
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Tuesday, October 1, 2013
Tuesday, May 19, 2009
Tip: Branding 101 - plaster your logo everwhere!
The American Marketing Association (AMA) defines a brand as "a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brand recognition and other reactions are created by the accumulation of experiences..."Your logo is only one aspect of your brand. Despite that, you should include your logo on every piece of communication. Put it on your packaging, website, etsy banner, blog banner, business cards, postcards, letterhead, envelopes, invoices, print and blog ads, show signage, newsletters and so on…
One easy way to incorporate your logo onto mailing labels, promo stickers, CD labels, etc. is to use label making software. I use Avery DesignPro and I love it! It is Mac and PC compatible, allows you to import images (like your logo!), supports a large library of Avery products and is a free download! You can download DesignPro and other Avery software and templates here.
Wednesday, March 25, 2009
How to have a Sale on Etsy
There are many ways that you can offer items for sale or provide discounts for your customers. I'm sure many sellers have found ways that work for them - these are things that have worked for me or others that I know.
When I have a big sale - I normally like to do a combination of things. Like have a sale section and then something like free shipping on all orders over $100 or an extra 5% off orders over $200, buy 2 items get any sale item at an extra 10% off, etc. try to make it as confusing as possible! ha ha! not that I try to make it confusing, but I usually like to do something a little extra beyond just having items on sale. Now, that is when I am having a BIG sale. sometimes I'll just have a quick little sale and offer a small section of sale items.
I find that having a sale section seems to be the easiest - no one has to wait for an invoice - they know what the price is and what it used to be (I write it in the listing like: "was $78, now only $60!") It is also a reminder to me what to change the price back to when the sale is over.
I always get the best response from my repeat customers (thank you!!!), or people that have signed up for the mailing list but haven't purchased yet. A sale sometimes just gives some one an excuse to buy something they've been looking at - that seems to be helpful for those people that particularly want an item but are having guilt about spending the money. If they get a chance to get some $$ off, they just go ahead and do it. I think this is the kind of shopper I am. Who doesn't love to buy an item on sale?
To promote, I email my list of etsy folks, my personal list of family and friends, blog, twitter, facebook, myspace, change etsy avatar, post in etsy forums and renew sale items every so often so they get moved up to the top and maybe get some more views.
I've done a week long sale and I've done a sale for just a couple days. i think it seems like 2 - 4 days is enough. I email about a week before the sale is going to happen, and then again when the sale starts as a reminder. That way you catch people that might only check their email every few days. Don't inundate you customers though, too many 'sale emails' and I just tend to ignore them all and eventually want to be removed from the mailing list.
Offering discounts is a little more difficult. It will require sending a paypal invoice or sending a refund if the customer paid already. Which is fine, but I like for things to be as easy and efficient as possible. As of right now, the only way I know of using a discount code is for the customer to write it in the 'note to seller' box, and then wait. For customers newish to etsy, it can be a little confusing. Plus, as a customer myself, I like to go ahead and pay and be done with it. I do sometimes have conditional discounts (like my, buy more than $100 and get an extra 10% off) though I rarely do those.
Wednesday, October 29, 2008
Marketing Tip
Tuesday, January 22, 2008
Creating a Dynamic Email Newsletter (FOR FREE!)
Being the eternal cheapskate, I always try & find tricks for running my business on the low budget. My latest promo tool is creating pretty (i.e. with pictures) email newsletters, something I'd always wanted to do, but didnt want to pay a monthly fee for like companies like Constant Contact. Since I have a bit of experience doing html & web page design through dreamweaver, I knew something was possible. I googled a few techniques & came up with what has been working for me for the last few months here are two methods I've used. Keep in mind I use gmail to send my emails, so adapt this to your own email if needed:
Easy No-HTML method:
this method uses the EtsyMini (or images on your webpage) to create a very basic addition of linkable images on your email newsletter...
setup your etsymini as desired. I like the thumbnails version as I dont like how the text turns up on the gallery option. Then starting at the etsy promo text below the images, highlight up to the images with your mouse-
on a mac, press command + 'C' (command is the little apple button next to the mouse) to copy the image. on a PC, press ctrl + C
this copies the highlighted portion into your clipboard.
go into your email & hit command + 'P' (or ctrl + P)
this will paste the images & bit of text into your email.
from there, I add in the text I want, clean up the etsy text I'd copied over,etc.
I like to add the line at the top "click 'view images below' to view email". as a default, email programs dont always show images in emails, so this helps guide those who arent used to image based emails.
Tips & tricks:
I like my emails to be a bit more dynamic, so I design mine in dreamweaver. I add a themed banner, tables, etc. They can be then posted online (however you upload your own personal website pages) & copied from that, as shown above.
Collecting Email Addresses:
there are various methods for collection email addresses from customers. I use http://www. notifylist.com to collect mine. The website gives you html coding that you can then load into your personal site. My personal one can be seen here- http://rachaelsudlow.com/newsletter.htm
from there I keep all my email addresses in a 'google group', which is part of the email 'contacts' area. that way I can easily compose to the whole group when I need to send out a newsletter.my latest newsletter, done in photoshop
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