Earlier
this year I worked on a project helping design the first range for a new childrenswear
outerwear brand Grass and Air. Things
have been developing fast and they are exhibiting at INDX Kidswear on 2nd
and 3rd July 2017 (visit them at Stand 15)
Melissa and
Ian who are the brains behind the brand were really specific and spot on with
their design brief. Grass and Air is established
in Manchester and the founders were keen to get this across in the brands ethos. Anyone familiar with the UK knows we can have
four seasons of weather in one day; one minute we can be drowning in rain
followed by sun, strong wind and then rush hour chaos as one centimetre of snow
falls!!! This really can (and does) happen all in the space of 24 hours,
especially in Manchester!
It’s no
wonder any parent or carer of small children really struggles with dressing
their kids for the day ahead without sending them to nursery or school with a
suitcase full of options! The answer;
suitable and adaptable outerwear with layering options. This is what Grass & Air aim to offer;
clothing that’s functional and flexible and above all FUN!
Melissa and
Ian wanted to develop prints for the range that have a fun element to them and
represented the four seasons of weather in one day! I came up with these colourful cloud prints
that can be seen across the range.
Each piece
of outerwear is designer to be above all functional, easy, quick and
comfortable to get on. Colours are practical
yet fun mixed with pop colours to fastenings and the signage prints mixed in
for balance.
I really
believe this range answers the need for parents and carers for balanced layered
outerwear and base layers for kids that are fun yet practice. I for one will be the first in line to get my
kids into these pieces with the brands official launch this year!
You can
follow Grass & Air now on facebook and Instagram and sign up for updates on
their website here.
Keep posted for more updates....