Understanding your web campaigns is key to optimizing your performance. We provide the clear and detailed web attribution data so you can see which media sources, types, and channels bring you the most website visits and conversions.
User journeys are fragmented across channels, platforms, and devices. We help you unify your web and app marketing so you can get the full picture of how customers are engaging with your brand, from which channels are driving web visits and conversions, to web-assisted app installs.
To optimize your campaigns, it’s important to understand which customer journeys generate the highest revenue. Conversion path analysis gives you the ability to measure every mobile and web touchpoint along the customer journey, so you can get the most from your campaigns.
AppsFlyer provides comprehensive measurement for every channel and device and enables you with accurate, holistic insights into every customer journey.