But once the contents are on your nails ...no shift. None. Okay, I may be harsh now, I could perhaps see a tiny magenta shift in some extreme angle, but that took a lot of work. So, it's mostly a sparkly blue. Which is fine if that's what you're looking for.
Actually, it looks a whole lot like OPI DS Magic. The foil particles seem identical, but the blue base is a little deeper in the Etude house, perhaps slightly more opaque, which, of course, could be the problem here. In most side by side nail comparisons you won't be able to tell the difference, but when I tried them on white plastic, the differences were there. So, if you (unlike me) felt the duochrome effect of the OPI was too weak to bother with, then this Etude House is nothing for you. If you love sparkly blues, it is (the formula is fine!). And if you're a skilled and inventive ebay searcher, you may find it at bargain pricing.
Swedish expression of the day:
falsk marknadsföring false marketing
Yeah.